#Japan #Tokyo #Seven-Eleven #Government Rice #Bento Meal

Seven-Eleven Introduces New Bento Line

In a significant move to address rising inflation and provide more affordable meal options, Seven-Eleven Japan has launched a new line of bento products made with government stock rice, started on August 5th. This initiative comes from a collaboration with the Ministry of Agriculture, Forestry and Fisheries, utilizing 3,000 tons of stock rice from the 2021 harvest.

The lineup consists of ten different bento options available in all 21,562 Seven-Eleven stores nationwide, except for Okinawa. Amid the ongoing economic pressure on families, the demand for reasonably priced meals that also deliver satisfaction is growing. To cater to this need, Seven-Eleven has made six of its staple items, including Gyudon (beef bowl) and Oyakodon (chicken and egg bowl), available at a discount of just 100 yen plus tax from August 5 onwards.

Key Offerings

1. Oyakodon: Originally priced at 480 yen (518.40 yen with tax), now available for 380 yen (410.40 yen with tax).
2. Deliciously Simmered Pork Katsu Bowl: From 598 yen (645.84 yen with tax) down to 498 yen (537.84 yen with tax).
3. Slow-Cooked Pork Curry: Price reduced from 498 yen (537.84 yen with tax) to 398 yen (429.84 yen with tax).
4. Gyudon: Formerly 498 yen (537.84 yen with tax), now priced at 398 yen (429.84 yen with tax).
5. Soy Sauce Fried Chicken Bento: Originally 580 yen (626.40 yen with tax), now for 480 yen (518.40 yen with tax).
6. Mentaiko Nori Bento with Plenty of Bonito Flakes: Reduced from 520 yen (561.60 yen with tax) to 420 yen (453.60 yen with tax).

New Indulgent Options

On August 19, Seven-Eleven will also introduce a new range of products featuring approximately 1.5 times the standard rice portion. This includes:

• - Chicken Broth Soy Sauce Donburi: Priced at 498 yen (537.84 yen with tax).
• - Stir-fried Garlic Chicken Bento: Also 498 yen.
• - Beef Curry: Offered at 550 yen (594 yen with tax).
• - Stir-Fried Leeks and Eggs Bento: At 498 yen (537.84 yen with tax).

Commitment to Quality

Seven-Eleven emphasizes the importance of rice quality throughout the process, from sourcing to storage, milling, and cooking. Their dedication ensures not only safety and security but also exceptional taste. This focus on getting it right underscores their commitment to meeting consumer needs in a challenging economic climate.

With inflation continuing to strain household budgets, Seven-Eleven remains steadfast in its mission to adapt and provide convenient, affordable food solutions. The new bento line is just one of many initiatives designed to keep customers satisfied and nourished.

For more information about the new offerings, refer to the official website, and look out for in-store promotions that highlight these affordable meals.

Conclusion

Seven-Eleven's new bento options represent a thoughtful approach to dining in today’s economy, aiming to provide not just meals, but also comfort during these economically challenging times. With more choices at better prices, there’s something for everyone to enjoy at their local Seven-Eleven store.