Blue Water Unveils New Branding for Two Signature Resorts in Strategic Initiative

Blue Water's Strategic Rebranding of Iconic Resorts

As part of its commitment to enhancing guest experiences, Blue Water has initiated a significant rebranding effort involving two of its premier resort destinations: Chincoteague Bay RV Resort & Cottages in Virginia and Sugarloaf Key Resort & Cottages in Florida. This strategic transition, which officially took place on April 1 and April 15, 2025, respectively, represents a new chapter for these properties previously known under the Sun Outdoors brand. Now, they will operate independently under Blue Water's ownership and management.

Blue Water, a leader in outdoor hospitality, views this rebranding as a crucial step in aligning its operations with guests’ evolving expectations. President and CFO Rafael Correa expressed his enthusiasm about the transition, stating, "We're proud to guide these two incredible destinations into their next phase. Great hospitality starts with understanding what today's traveler values most: authentic experiences, thoughtful amenities, and a deep connection to place."

The Chincoteague Bay Experience

Located in the picturesque coastal town of Chincoteague, Virginia, the Chincoteague Bay RV Resort & Cottages offers visitors a stunning waterfront escape. This resort sits adjacent to a private fishing pier, allowing guests to easily engage with the tranquil waters of the bay. It is equipped with a host of amenities, including sports courts, a playground for children, and convenient access to iconic attractions such as Assateague Island National Seashore and the popular Maui Jack's Waterpark, making it a family-friendly destination.

Embrace the Florida Keys at Sugarloaf Key

Meanwhile, the Sugarloaf Key RV Resort & Cottages promises a quintessential experience in the Florida Keys. Nestled on a serene seven-acre saltwater lake just 15 minutes from Key West, this resort boasts a myriad of extras designed to enhance relaxation. Visitors can indulge in kayak and paddleboard rentals, enjoy the tranquility of a heated swimming pool, and unwind at the tiki bar or fire pit lounge. With a combination of RV sites and well-appointed vacation cottages, Sugarloaf Key offers a luxurious yet laid-back atmosphere that captures the essence of island living.

Vision Moving Forward

The rebranding moves are part of Blue Water's broader mission to elevate outdoor recreation and hospitality across the nation. By developing and managing these unique destinations independently, Blue Water aims not only to enrich guest experiences but also to set new industry standards for service and amenities. Correa emphasizes that this transition will bring even more value and memorable experiences to the guests, aligning with their expectations of modern travel.

For those interested in exploring these new chapters in outdoor hospitality, Blue Water invites everyone to check out the revamped properties and enjoy what they have to offer. More information can be found at their official website, BWDC.com.

This strategic rebranding effort clearly illustrates Blue Water’s dedication to shaping unparalleled outdoor experiences and demonstrates its commitment to providing exceptional hospitality. As the resorts move forward under this new branding, guests can expect a seamless blend of comfort, community, and natural beauty—key components that define Blue Water’s identity in the hospitality sector.

Whether planning for a family vacation, romantic getaway, or just a peace-filled retreat, both Chincoteague Bay and Sugarloaf Key promise to be top choices for outdoor enthusiasts and travelers seeking unique experiences in remarkable settings.