#Japan #Living Satisfaction #Koshinetsu #City Rankings

The 2025 Koshinetsu Living Satisfaction and Desired City Rankings

In an extensive survey carried out by Daiko Kento Co., Ltd., the results for the "Koshinetsu Living Satisfaction Ranking 2025" and "Koshinetsu Desired City Ranking 2025" have been officially announced. This study, characterized as one of the largest in terms of residential satisfaction, aims to comprehensively assess various facets of living conditions across the Koshinetsu region, including Niigata, Yamanashi, and Nagano prefectures.

Highlights of the Living Satisfaction Ranking

The top three towns recognized for their living satisfaction are:

• - 1st Place: Obuse Town, Nagano Prefecture
• - 2nd Place: Hara Village, Nagano Prefecture
• - 3rd Place: Showa Town, Yamanashi Prefecture

Noteworthy Aspects of the Results

Obuse Town has attained the top position for the first time. Nestled in the northern part of Nagano, it holds the distinction of being the smallest municipality in the prefecture. Obuse is celebrated for its cultural significance as the homeland of the renowned Ukiyo-e artist Katsushika Hokusai, as well as its picturesque scenery featuring the Northern Five Mountains. The town has experienced a meteoric rise in popularity, climbing from third to first position since last year.

Following Obuse, Hara Village, which previously held the top spot, remains highly rated. Both towns have notable satisfaction ratings, each exceeding a deviation value of 75, indicating a very high level of contentment from residents.

Moreover, it is intriguing to note that all entries in the top five belong to smaller towns or villages rather than cities. For instance, Kitakaruizawa, previously ranked seventh, improved its standing to fifth place. The overall trend indicates that rural areas are increasingly recognized for their livability, with the top three municipalities achieving substantial ratings in excess of 70.

Understanding the Rating System

The evaluations reflect the average satisfaction of residents, normalized to ensure a mean score of 50. Variations in ranks may occur within those with identical scores due to decimal place differences.

Insights from the Desired City Ranking

For four consecutive years, the "Desired City Ranking" remains led by:

• - 1st Place: Niigata City, Niigata Prefecture
• - 2nd Place: Tokyo 23 Wards
• - 3rd Place: Matsumoto City, Nagano Prefecture

Observations and Public Sentiment

Niigata City continues to dominate, securing the first position consecutively. The results suggest strong confidence in familiar settings, with 74.4% of respondents expressing satisfaction with their current residences. Among those surveyed, 18.5% indicated a desire to remain in their existing neighborhoods, highlighting a collective appreciation for local living arrangements.

Additional Information and Statistical Breakdown

The study represents a survey reaching 32,152 individuals in the Koshinetsu area, inclusive of diverse demographics:

• - Gender Distribution: 49.9% male, 50.1% female.
• - Marital Status: 62.2% married and 37.8% single.
• - Children: 57.6% have children, while 42.4% do not.
• - Age Groups: Spanning from individuals in their 20s to 70s.

Survey Methodology

Conducted by Macromill, Inc., this analysis collected responses from individuals aged 20 and above living in the Koshinetsu area, using a comprehensive questionnaire method via the internet. The survey ran through various periods between 2019 and 2025, ensuring extensive engagement and reliable data.

Conclusion and Future Implications

The findings from the Koshinetsu Living Satisfaction Rankings and Desired City Rankings reveal essential insights into community perspectives and evaluations. It's noteworthy to recognize patterns that favor smaller towns and the positive correlation between rural attributes and livability satisfaction. As we navigate through urbanization, these insights serve to better inform future urban planning and community development initiatives, enriching the living experiences for residents.

For further details, please refer to the official websites of Eheya and Kento Co..