Ryoko Kawarada Appointed as Onigiri Ambassador to Globalize Rice Culture
Ryoko Kawarada Appointed as Onigiri Ambassador
The Onigiri Association has recently announced the appointment of Ryoko Kawarada, the CEO of Rice Platformer, as its official Onigiri Ambassador. Her mission will revolve around the promotion and global expansion of Japan's beloved rice ball culture. Looking into recent trends, there is a burgeoning appreciation for onigiri abroad as it is celebrated not just for its convenience but also for its health benefits and aesthetic appeal. This traditional Japanese food is being embraced as a gluten-free fast food option, indicating a significant shift towards healthier food alternatives worldwide.
The Onigiri Association firmly stands by the belief that onigiri is not only a fast food but also a slow food and soul food that captures the cultural essence of Japan. The organization is dedicated to promoting onigiri both domestically and internationally, while also preserving its cultural heritage. Through extensive research, educational initiatives, and diverse outreach efforts, the association aims to establish onigiri as a staple in global cuisine rather than a fleeting trend.
Background of Ryoko Kawarada
Ryoko Kawarada’s journey in the culinary world began in 1996 in Hirosaki City, Aomori Prefecture. She graduated from the University of Tokyo Graduate School and began her career at LINE Corporation, where she was awarded for her outstanding performance in advertising sales. Later, she took on the role of CEO at RICE REPUBLIC, which owns the onigiri specialty store