#Japan #foot care #Yokohama #LYKKE #Yoga Journal

Building a Society Where Foot Care is a Standard Practice

In today's fast-paced world, self-care often takes a backseat, with foot care frequently being overlooked. LYKKE, a foot care brand by Ryukke Planning Inc., based in Yokohama, Japan, is on a mission to change this narrative. Their initiative emphasizes incorporating foot care seamlessly into daily routines, aiming for a future where everyone can walk comfortably on their own two feet.

LYKKE's commitment was reinforced when their flagship product, the "Cracked Heel Balm (Large Size)," clinched first place in the beauty care category of the "YJ Wellness Item AWARD 2026," hosted by the renowned magazine Yoga Journal Japan edition. This prestigious accolade reflects the product’s effectiveness as assessed by 100 yoga instructors who are known for their sensitivity to bodily changes.

Recognizing the Challenge of Aging Feet

As people age, particularly those in their 40s and 50s, issues like dry heels and cracks have become more prevalent. This stems from a decrease in skin hydration and elasticity, alongside weakened muscle strength that hinders circulation, leading to dryness, stiffness, and swelling in the feet. Regrettably, foot care is often postponed, overshadowed by more immediate concerns. LYKKE identifies this transitional phase as the "Menopfoot Period"—the time when foot care should be integrated as a daily habit rather than regarded as an extra chore. Instead of seeing it as a struggle, LYKKE advocates for achievable practices that become second nature, fostering a culture where foot care is an unconscious daily activity.

Feedback from Yoga Instructors

The acclaim for the Cracked Heel Balm from the yoga community stems from practical evaluation. The participants noted several critical aspects:

1. Ease of Use: The balm's design allows for a no-mess application, making it easy to incorporate into busy schedules.
2. Hydration Effects: Users reported visible improvements in their heels within days, complemented by a pleasantly smooth texture after application.
3. Habit Formation: Its straightforward application encourages routine use, making it a go-to for self-care, even in hectic lives.

Yoga instructors have echoed the value of having a product that seamlessly fits into their lifestyle. Comments have included praise for the ease of application—allowing for immediate movement post-application—and the joy of waking up to soft heels, significantly enhancing their daily routines.

Product Features: A Perfect Balance of Comfort and Functionality

Developed meticulously over a decade, the Cracked Heel Balm combines high-quality moisturizing botanical oils that not only deliver deep hydration but also offer a calming aroma and stress-free experience. Here are its standout features:

1. Dense Balm Formula: The water-free balm adheres closely to the feet while locking in moisture, effectively combating dryness and cracked skin, resulting in soft and smooth feet.
2. Convenient Stick Design: With a stick format, it allows for quick and easy application, whether before bed or during a busy morning, resembling the simplicity of a lip balm.
3. Home-Friendly Design: The balm's aesthetic packaging encourages users to keep it visible in their living spaces, reinforcing routine application through constant visibility.

Looking Ahead: Making Foot Self-Care a Standard Habit

LYKKE's vision extends beyond just providing products; they seek to transform foot self-care from a luxury into a daily habit—something as normal as brushing one’s teeth. They aim for a future where everyone integrates foot care into their everyday life.

To this end, LYKKE is set to launch a mini size (30g) of their balm in May 2026, tailored for easy, on-the-go use. Additionally, they plan to start an engaging online foot yoga lesson in the summer of 2026 to help people make foot self-care a fun and routine part of their lives.

Their ultimate goal is a society where individuals can walk comfortably for years to come, championing a wellness culture that begins with the feet.

Words from the Brand Manager

Mayumi Sanada, LYKKE's brand manager and self-care analyst, expressed, "Foot care is often neglected, yet it serves as a crucial foundation for overall well-being. Winning this award validates our pursuits, and we remain committed to providing sustainable self-care solutions that support the healthy lives of many from the ground up."

Product and Company Overview

Product Details:

• - Name: LYKKE Cracked Heel Balm (Large Size)
• - Price: 3,630 JPY (tax included)
• - Contents: 67g
• - Sales Channels: Official EC site, Amazon, Rakuten, yoga studios, and foot care salons.

Company Information:

• - Name: Ryukke Planning Inc.
• - Address: 4-4-2 12F, Minato Mirai, Nishi-ku, Yokohama, Kanagawa
• - Phone Number: 050-5526-2809
• - Brand Name: LYKKE
• - Business Description: Planning, developing, and selling foot care products.
• - Official Website: LYKKE Website
• - Instagram: LYKKE Instagram