Cherokee Health Systems Transforms into River Valley Health for a New Era

Cherokee Health Systems Rebrands as River Valley Health

In a significant evolution of its identity, Cherokee Health Systems has announced that it will now operate under the name River Valley Health. This transition, which took place on June 24, 2025, is more than just a change in name; it symbolizes the growth and development of the organization since its inception over six decades ago.

Founded in 1960 as a small community mental health clinic in Morristown, Tennessee, Cherokee Health Systems began with a mission to provide accessible mental healthcare. Over the years, this non-profit entity has transformed into a comprehensive healthcare provider, recognized for its integrated services that include primary care, behavioral health, dental, pharmacy, and vision care. Today, River Valley Health stands as a regional healthcare leader, dedicated to serving over 70,000 patients across East Tennessee, regardless of their ability to pay.

The rebranding effort reflects a year-long collaboration involving the Board of Directors, employees, patients, and community partners. According to Dr. Parinda Khatri, the CEO of River Valley Health, the new brand identity represents the strength and character of the communities served and aligns with their vision for the future. The change aims not only to honor the organization's rich history but also to pave the way for future growth and service expansion.

River Valley Health has introduced several new services in conjunction with its rebranding. It now operates 20 clinics across 12 counties, supplemented by two mobile clinics and robust telehealth services to enhance accessibility. New initiatives such as a pharmacy delivery program and the GetWellNow walk-in clinics are designed to further streamline access to care.

Dr. Khatri emphasizes that River Valley Health is committed to whole-person care, underscoring its dedication to compassionate service. This rebranding honors the impact of the previous 65 years while setting the foundation for the next upcoming decades of healthcare provision in the region.

Since the early days, River Valley Health has worked to ensure that all Tennesseans have access to effective health services. The organization is classified as a Federally Qualified Health Center and Community Mental Health Center. It provides a range of health services, covering all ages with payment options that cater to everyone's financial situations, accepting TennCare, Medicaid, Medicare, and private insurance as well.

As River Valley Health moves forward, it aims to enhance its already broad service offerings while continuing its mission to support the health and wellness of the communities it serves. The rebranding symbolizes a renewed promise to the residents of Tennessee, emphasizing that comprehensive and accessible healthcare is not just a goal but a steadfast commitment.

In conclusion, the transformation from Cherokee Health Systems to River Valley Health represents a significant milestone. By focusing on the needs of the communities and enhancing service delivery methods, the organization is poised to continue making a positive impact in the healthcare landscape of Tennessee for many more years to come.