Belong Unites Corporate Services Under New "Belong One" Brand Initiative

In a strategic move aimed at enhancing its service offerings for clients, Belong Inc., a company based in Minato-ku, Tokyo, has announced that it will unify its corporate services under the new brand name "Belong One" starting June 20, 2025. This initiative marks a significant step forward for Belong, which specializes in leasing, selling, and purchasing used smartphones and tablets for businesses.

The Rationale Behind Brand Unification

Belong Inc. has developed a diverse range of services to meet the complex needs of corporate clients. By consolidating these offerings under one cohesive brand, the company aims to clarify the overall value proposition and service scope. The transition to the "Belong One" brand is intended to provide a more comprehensive approach to meeting the challenges businesses face when it comes to mobile devices.

Services Offered Under the "Belong One" Brand

Post-rebranding, clients will have access to three main corporate services categorized under "Belong One":

- Belong One Rental Service: Providing businesses with a flexible means to rent mobile devices tailored to their needs.
- Belong One Sales Service: Offering an extensive inventory of high-quality used smartphones and tablets available for purchase.
- Belong One Purchase Service: Facilitating the buying back of old devices from businesses, enabling them to manage their technology investments effectively.

Each of these services will be offered with the goal of delivering enhanced value and operational efficiency to corporate clients.

Company Overview

Founded in February 2019 as part of the Itochu Group, Belong Inc. operates with a mission centered on delivering next-level value to clients: “We deliver value that you can proudly share with those important to you.” The company provides various device services tailored for both individuals and corporations, including the personal-use second-hand smartphone e-commerce site, "Nicosuma", and the corporate service "Belong One". This dual focus enables Belong to reach a wide audience, ensuring both personal and business clients receive exceptional service that meets their specific requirements.

"We are committed to honesty and transparency," states Koichiro Nishimura, the president and CEO of Belong. The company rigorously inspects its devices, ensuring that every smartphone or tablet provided meets high-quality standards. This dedication not only supports responsible consumption but also aims to instill confidence in clients seeking reliable second-hand technology solutions.

With operations based in Tokyo and an additional center in Kanagawa Prefecture, Belong continues to expand its capabilities in the corporate sector while maintaining its promise to serve all customers with integrity and quality. The launch of the "Belong One" brand marks a pivotal moment in the company's journey to becoming a leading provider of mobile device solutions in the corporate landscape.

For more information about the newly launched brand and its services, visit the Belong One website.