Toca Madera Thrills with Disco Horse Installation at Rodeo Houston
As the Houston Livestock Show and Rodeo approaches, Toca Madera, the acclaimed Mexican steakhouse, is set to make a splash with a captivating life-size disco horse installation. This eye-catching feature will welcome crowd members to the restaurant's outdoor patio from March 2 to March 22, creating unforgettable photo opportunities for visitors attending the rodeo festivities.
Toca Madera is not just about stunning visuals; they are actively engaging their exclusive Noble Noir members by offering a private suite at NRG Stadium. This special access will allow members to enjoy performances by big-name artists like Chris Stapleton and Kelsea Ballerini during the event's three consecutive Thursdays. According to Tosh Berman, Co-Founder and Chairman of Noble 33, the brand aims to capture the essence of Rodeo Houston by providing a visually striking installation that enhances the celebratory atmosphere.
"The Houston Livestock Show and Rodeo is a culturally rich event, and we wanted to deliver something that resonates with its vibrancy and joy," said Berman. The life-sized disco horse embodies Toca Madera’s festive spirit, allowing guests to immerse themselves in the rodeo’s excitement before or after they enjoy a meal at the restaurant.
Exclusive Member Offerings
For Noble Noir members, the opportunity to gain VIP access to the suite is particularly enticing. This exclusive membership program has been designed to offer premium experiences beyond the dining setting. As Mikey Tanha, CEO of Noble 33, explains, such initiatives enhance member engagement by providing customers with unforgettable experiences. Previous events, like the U.S. Open experience in New York, exemplified this goal, proving that Noble Noir membership extends far beyond typical dining perks.
The excitement for Rodeo Houston is matched by Toca Madera's commitment to culinary excellence, highlighted through its menu which features dishes that cater to a variety of dietary preferences—vegan, vegetarian, and gluten-free options are all available.
Toca Madera will also host a weekend brunch each Saturday and Sunday from 11 am to 4 pm, featuring unique offerings like their Matcha Martini and Tres Leches French Toast. Dinner will be served throughout the week, and an enticing happy hour is available on select days, ensuring visitors can indulge any day of the week.
Located at 1755 Allen Pkwy Suite 101, Houston, TX, Toca Madera aims to create an inviting atmosphere where dazzling design meets flavorful dining. The restaurant is famed for its contemporary décor, characterizing modern organic aesthetics with handcrafted woodwork and a plethora of fire elements.
An Evolving Culinary Landscape
First opened in West Hollywood in 2015, Toca Madera quickly established itself as a leader in the culinary scene. Specializing in dishes that boast bold flavors forged from the finest sustainable and organic ingredients, the restaurant remains committed to excellence and innovation in gastronomy. Their beverage program is equally impressive, featuring a rotating selection of wines, top-quality tequilas, and mezcals complemented by seasonal ingredients.
This installation and member activation reflects Noble 33’s overarching mission to redefine hospitality in the U.S. and abroad. With a growing portfolio of restaurants in key cities like Los Angeles, New York, and Miami, Toca Madera captures the pulse of contemporary dining trends, making it a must-visit destination during the Houston Livestock Show and Rodeo.
As excitement builds for the upcoming Rodeo events, both Toca Madera and Noble 33 are poised to deliver unforgettable experiences celebrating the essence of culinary art intertwined with vibrant cultural festivities in Houston.
For more information and updates, visit
Toca Madera or their Instagram @tocamadera.