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SLACK's New Direction: Embracing Modern Women with Style and Comfort

The shoe brand SLACK, managed by TOSMAX Corporation based in Meguro, Tokyo, is ready to embark on a transformative journey. With plans to fully rebrand itself as a women's-exclusive line starting in the Spring/Summer of 2026, SLACK aims to represent the modern woman more effectively than ever before. Alongside this rebranding, they also plan to launch a revamped official online store on March 5, 2026, enhancing the overall customer experience.

The Need for Change

SLACK has historically been a unisex brand. However, over time, numerous female customers have voiced their desires for footwear that seamlessly blends professional aesthetics with the comfort of sneakers. Understanding the fast-paced lifestyles of today’s women—balancing work, home, and personal life—SLACK has taken the initiative to pivot its focus. Their mission now is to transform walking into a moment of peace and self-reflection—essentially turning every step into a refreshing break from daily routines.

New Brand Concept: BASIC & PLAYFUL

The new branding philosophy encapsulates the idea of BASIC & PLAYFUL. The meaning of the brand name SLACK, which alludes to relaxation and freedom, will be redefined. The goal is to offer women shoes that help ease their daily burdens, allowing them to walk confidently and authentically by