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The 2025 China Toy Expo: A Gateway for Innovations in Toys and Preschool Products

The upcoming 2025 China Toy Expo (CTE), along with the China Kids Fair (CKE), China Licensing Expo (CLE), and China Preschool Expo (CPE), is set to be the largest event of its kind, taking place from October 15-17, 2025, at the Shanghai New International Expo Centre (SNIEC). This monumental event, organized by the China Toy and Juvenile Products Association, will create an integrated platform for procurement, showcasing an expansive array of toys, baby products, licensing opportunities, and preschool supplies under one roof.

Vast Scale and Participation

Spanning a colossal 230,000 square meters, the expo aims to connect more than 100,000 professional buyers from over 130 countries, bringing them face-to-face with 2,500+ exhibitors and introducing 5,400+ brands from over 30 production centers. This gathering stands as the preeminent sourcing platform for toys and baby products globally.

Expo Highlights

CTE (China Toy Expo)

The focus will be on collectible toys, AI-enabled products, and sustainable materials. This aligns with the current industry trend advocating cross-collaboration between fashion, art, and lifestyle brands. Notable participants expected include giants like LEGO, MATTEL, BANDAI, and FUNKO.

CKE (China Kids Fair)

This segment will present a diverse range of products including strollers, car seats, infant furniture, and other essentials, reinforcing a commitment to safety and ergonomic designs. Brands such as Cybex, UPPAbaby, and Stokke are set to showcase their advanced solutions.

CLE (China Licensing Expo)

This expo will feature over 2,600 intellectual properties (IPs), highlighting a strong focus on cross-industry licensing and collaborations on a global stage. Participating brands will include industry leaders like Disney, Universal, and Warner Bros.

CPE (China Preschool Expo)

Focusing on preschool needs, this expo will introduce teaching aids and playground equipment, showcasing trends such as the integration of digital learning and environmentally-friendly products. Innovative companies like Guidecraft and Viga are expected to demonstrate their solutions in this area.

Integrated Procurement

One of the marquee features of this expo is the emphasis on integrated procurement, allowing buyers to find toys, baby products, and preschool supplies at a single location. With over 900 CSI-certified suppliers, attendees can efficiently identify their requirements and negotiate deals tailored to their needs.

Exclusive Benefits for International Buyers

International participants have an opportunity to enjoy exclusive benefits, including expedited entry, access to a VIP lounge, complimentary meals, and accommodations, valued at up to $2,300. Interested parties must register for VIP status before September 20, 2025.

In closing, the 2025 China Toy Expo is not just an event; it’s a transformative experience designed to shape the future of the toy and juvenile products industry. Attend this pivotal gathering in Shanghai and immerse yourself in the latest innovations and networking opportunities that define the child-centric market today. Join us this October to influence the new trends and directions in children's products and toys!