Collaboration Between D.LEAGUE and Beauty & Youth Brings Unique Merchandise to Life

D.LEAGUE and Beauty & Youth Unite for Exclusive Merchandise

The world-renowned professional dance league D.LEAGUE has teamed up with Beauty & Youth United Arrows to introduce a new line of exclusive merchandise inspired by their official mascot, DANCE-K. This collaboration is set to launch with a total of six special items, including apparel and accessories, available starting from April 29, 2023, at D.LEAGUE competitions and online stores.

D.LEAGUE, which is recognized as Japan's first professional dance league, aims to establish a flourishing dance marketplace. Its dazzling performances, which combine various dance genres, music, costumes, and captivating entertainment elements, have garnered a passionate fan base. This collaboration represents an innovative step for Beauty & Youth United Arrows, allowing them to expand their reach within this rapidly growing cultural sector.

As part of United Arrows’ mid-term management strategy, it has identified the UA MULTI Strategy as a key focus, aiming to broaden its audience and diversify through new business development. The collaboration with D.LEAGUE specifically targets dancers who enjoy fashion, aiming to attract a younger audience while enhancing brand recognition.

Merchandise Details

The range includes items designed around DANCE-K—the league’s charismatic mascot that adds flair to events and matches. The clothing is made from a matte polyester fabric that not only has great stretch for comfort but is also stylish enough for daily wear. The pieces feature thoughtful designs like a balloon silhouette that can be adjusted from the hem.

The line-up consists of:

- T-shirts and Long-Sleeve T-Shirts: Both feature a chest print of DANCE-K and a gradient “Let’s Dance!” message inspired by the league's vibrant lighting setups. Available in sizes M, L, and XL, with prices ranging from ¥6,050 to ¥7,700.
- Shorts: Crafted in a sporty wide straight silhouette that is perfect for movement, these shorts come with pockets and are priced at ¥7,150.
- Bags: A drawstring bag equipped with both hand and adjustable shoulder straps, allowing for diverse usage, available for ¥6,600.
- Caps: Made from flexible material for great comfort, featuring a fun reflective embroidery, priced at ¥5,500.
- Socks: Stylishly designed with a jacquard format representing DANCE-K and the “Let’s Dance!” slogan, retailing for ¥1,980.

Launch and Promotion

The merchandise will officially debut at the D.LEAGUE 24-25 SEASON ROUND.12 (CYPHER ROUND) on April 29, 2023, held at Yokohama BUNTAI, followed by subsequent events at Tokyo Garden Theatre. Alongside the launch, a promotional campaign featuring ticket giveaways for the D.LEAGUE 24-25 CHAMPIONSHIP is anticipated, generating excitement among fans.