Discover the Elegance of FRED's 'Force 10 Cruise' at Isetan Shinjuku

Dive into the French Riviera with FRED's 'Force 10 Cruise'

FRED, the esteemed French high jewelry maison, is inviting guests to a unique experience at Isetan Shinjuku, where they can explore the brilliance of the iconic 'Force 10' jewelry collection. From August 20 to 26, 2025, this limited-time pop-up shop, located on the first floor of the main building at Isetan, will immerse visitors in a world of luxury inspired by the enchanting French Riviera.

The 'Force 10 Cruise' celebrates those precious moments in life, both grande and petite, and is a reflection of the joy that FRED's founder, Fred Samuel, infused into every piece of jewelry. Known as the “Sunshine Jeweler,” FRED epitomizes love for the sea and sun through pieces like the sporty yet chic 'Force 10' bracelet, which has captivated generations.

The temporary boutique mimics the deck of a sailboat surrounded by the azure waves of the Mediterranean, offering a literal escape into a world of beauty and elegance. Guests will embark on a journey that takes them through the charm of Saint-Tropez, the glamour of Cannes, and the sophistication of Monaco, all places deeply intertwined with FRED's heritage. In Cannes and Saint-Tropez, Fred Samuel hosted jewelry exhibitions that garnered attention from stars and esteemed clients. Notably, in Monaco, he encountered the beloved Princess Grace, who adorned a Fred creation at the opening night of FRED's boutique.

Visitors can discover their next destination under the grandeur of the 'Force 10' buckle, where they can select one of these dream locales. FRED's crew is ready to hand out boarding passes for this luxurious voyage. Step aboard and prepare to set sail into a world of elegance!

Among the exclusive offerings are the pre-launch of the 'Force 10 Large Model Necklace' in white and pink gold, and the new 'Force 10 Hero Cut Diamond' buckle. These items embody a bold, masculine aesthetic with a robust chain design. Available in 18K pink gold with diamonds priced at 1,254,000 JPY, and 18K white gold with diamonds for 1,342,000 JPY, these necklaces are a stunning addition to any collection.

Additionally, the 'Force 10 Hero Cut Diamond Buckle' features FRED’s distinctive diamond cut at its center. This exquisite buckle, available in 18K pink gold starting from 3,278,000 JPY, and 18K white gold from 3,399,000 JPY, adds a touch of opulence to the 'Force 10' collection.

Moreover, customers purchasing selected items during the event will receive an original tote bag, although supplies are limited.

Event Details

- Pop-Up Shop: FRED 'Force 10 Cruise'
- Date: August 20 – 26, 2025
- Location: Isetan Shinjuku, Main Building, 1st Floor, The Stage
- Address: 3-14-1 Shinjuku, Shinjuku City, Tokyo
- Contact: FRED Boutique, Isetan Shinjuku, 4th Floor / 03-3356-2681 (direct)

Explore the sun-drenched escape that FRED presents and unveil the full brilliance of their iconic collection during the 'Force 10 Cruise'. Don’t miss this opportunity to experience luxury redefined and create your own memorable moments in style.