Lacey Sullivan Takes the Helm as Regional Manager for Northern California at Guaranteed Rate Affinity

Guaranteed Rate Affinity Elevates Lacey Sullivan to Regional Manager for Northern California

Guaranteed Rate Affinity, a top player in the mortgage sector, has made significant strides by promoting Lacey Sullivan to Regional Manager for Northern California. This strategic move aims to bolster leadership in the region, augmenting growth and enhancing recruitment efforts. Sullivan’s appointment was announced on December 11, 2025, and it sets the tone for ambitious development in one of America's key markets.

With a robust career spanning over two decades, Sullivan is no newcomer to the mortgage industry. Since 2003, she has distinguished herself through various roles. Entering Guaranteed Rate Affinity in 2018, she quickly made an impact, demonstrating exemplary performance as both a President’s Club Vice President and an Area Sales Manager. Her proven ability to construct high-performing teams and mentor emerging talent has been a cornerstone of her career, leading to marked production growth.

Lacey's excitement about stepping into her new role is palpable. "I'm looking forward to supporting our teams and strengthening our partnerships while guiding buyers and agents through the home financing process with greater confidence," she expressed. This enthusiasm reflects her commitment to driving engagement and customer satisfaction, an essential aspect of her mandate as Regional Manager.

In this newly minted role, Lacey will oversee a leadership team focused on shaping regional strategies and cultivating deeper relationships with key partners, including Coldwell Banker. Her mission extends to ensuring that loan officers and support teams are well-equipped with both the tools and guidance to facilitate an exceptional customer experience in Northern California's competitive housing market.

Jim Anderson, the Regional President at Guaranteed Rate Affinity, lauded her leadership qualities. He stated, "Lacey is a strong leader who gets results and invests in her team." Her ability to earn the respect of peers and partners alike underscores her effectiveness and the steady, practical approach she employs in problem-solving. With Lacey at the helm, expectations are high for increased productivity and improved market share throughout the region.

The Northern California market is notoriously demanding, but Sullivan's experience positions her well for the challenges ahead. She will collaborate closely with leaders throughout the organization to ensure alignment between local initiatives and Guaranteed Rate Affinity's broader business objectives.

With a focus on expanding market share, providing impeccable support for loan officers, and maintaining high service standards, Sullivan's new leadership role is seen as a pivotal stepping stone in her career and for the company.

Guaranteed Rate Affinity is a collaborative venture between Guaranteed Rate, Inc., and Anywhere Integrated Services, the latter holding significant shares of well-respected real estate brands. The joint venture has made a notable impact in the mortgage lending space, funding over $100 billion in loans since its inception, equipping brokers with the support they need to succeed in various competitive markets.

The company emphasizes quick and efficient mortgage processes, including fast pre-approvals, appraisals, and loan closings, all designed to help buyers navigate the often complex world of real estate efficiently. For employees in transferring positions, Guaranteed Rate Affinity also enhances their relocation experience, spotlighting customer service and accessible digital mortgage solutions, alongside competitive rates.

As Lacey Sullivan embarks on this new chapter, the anticipation surrounding her leadership is palpable. She embodies the strength and vision necessary to drive growth and innovation, not just within her team but across the broader industry spectrum. Guided by her experience, the Northern California region is set for transformative change, creating pathways for future success in an ever-evolving housing landscape.