#Japan #Tokyo #kids footwear #IFME #Vehicle Shoes

Discover the Joy of IFME's New Vehicle Shoe Collection

In an exciting new launch, the beloved children's footwear brand IFME (Marubeni Consumer Brands) is set to unveil its innovative “Vehicle Series” in early August 2025. Available at IFME's direct retail locations, online stores, and select outlets, these shoes are designed to bring joy to little vehicle enthusiasts.

Introducing the Vehicle Series: A Playful Take on Favorite Transport

The new “IFME Vehicle Series” takes inspiration from the vehicles children adore, cleverly translating them into playful shoe designs. This first collection focuses on the world of working vehicles, featuring three unique styles: a cool black-and-white police car, a standout bright red fire ladder truck, and a friendly garbage truck that is part of the town’s cleanup crew. Each shoe is crafted to spark the imagination of young car lovers, ensuring that they not only look good but also inspire smiles.

Exceptional Features Tailored for Kids

These shoes don’t just appeal visually; they are practical too. The collection includes:

• - Baby Sizes (12.0-15.0cm): Made with lightweight materials, they offer a comfortable fit.
• - Kids Sizes (15.0-18.0cm): Featuring the durable IFME Joob sole, these shoes are ready to withstand the rough and tumble of active play.

The IFME patto design makes these shoes easy for children to put on and take off, thanks to a built-in tongue and strap that simplifies the process. No more struggles with traditional shoelaces!

Moreover, the uppers are designed with functionality and comfort in mind. The police car shoes boast embroidered details of the iconic police car designs, while the garbage truck shoes include playful functional elements like a door that opens and closes, an engaging feature that kids will love.

Designed with Safety and Durability in Mind

Safety is a top priority with the IFME Vehicle Series. Each shoe includes reflective elements to ensure visibility during evening adventures. Furthermore, the IFME Joob sole is made from durable rubber material, designed to resist wear, enhancing longevity and protecting your child’s feet as they run and play.

Specifications and Pricing

The shoes are available in vibrant color options (White, Blue, and Red) and are priced affordably at 4,950 JPY (tax included).

Product Overview

• - Baby Sizes: 12.0-15.0cm (half sizes available)
• - Kids Sizes: 15.0-18.0cm (half sizes available)
• - Main Features:

- Outdoor strap for easy wear
- Windlass Saucer outsole for arch support
- Reflective elements for safety
- Lightweight yet strong soles

Where to Buy

“IFME’s Vehicle Series” will be available at several retail locations, including:

• - IFME Ariake Garden Store
• - IFME Hankyu Nishinomiya Gardens Store
• - The official IFME online store
• - ZOZO TOWN
• - Rakuten
• - IFME POPUP at Isetan Shinjuku

About IFME

Renowned for its commitment to supporting children’s healthy growth through footwear, IFME provides everything from first shoes to sizes for babies, kids, and juniors. With a focus on academic collaboration with Waseda University, IFME’s shoe designs incorporate original technology aimed at promoting proper foot development and comfortable walking experiences. The brand prides itself on producing child-friendly designs that support children in their daily lives, ensuring each shoe is made with care and consideration for young feet.

For more information, visit the official IFME website: https://ifme.jp/