#Japan #Tokyo #Plant-Based #Vegan Project #Vegan Expo

A Spotlight on the Vegan Market: FABEX and Premium Food Show 2025

From April 15 to April 17, 2025, Tokyo Big Sight will host the Premium Food Show, a major event focused on introducing food products that cater to the rising demand for vegan, gluten-free, and halal options both domestically and internationally. In conjunction with the state's most significant business expo, FABEX, which specializes in the food service and retail sectors, the event is expected to draw in approximately 60,000 industry professionals over three days. Additionally, the Veg Food Expo, in collaboration with the non-profit organization Veg Project Japan, will also take place during the event.

Dedicated Vegan Selection Area

As part of the Veg Food Expo, a special area called the 'Vegan Selection' will showcase a variety of vegan products. This includes plant-based meats, cheese, butter, custard cream alternatives, as well as ready-made meals and frozen foods. Visitors can expect to see an extensive array of vegan offerings from 15 participating companies, alongside a booth that comprehensively presents the vegan-certified products promoted by Veg Project Japan. This unique setup aims to highlight the growing array of vegan food options available to businesses today.

Business Seminar on the Vegan Market

On April 17 at 1 PM, a critical business seminar titled “Three Reasons Why You Should Start a Vegan Business Now” will take place. This seminar focuses on the significant inbound food demand worth 1.7 trillion yen and is designed to inform businesses about the lucrative opportunities available in the vegan market. Leading the seminar will be distinguished panelists, including Haruko Kawano, the president of Veg Project Japan, and several other industry experts, sharing insights and strategies to thrive in this evolving market.

Seminar Details:

• - Title: “Three Reasons Why You Should Start a Vegan Business Now”
• - Date: April 17, 2025
• - Time: 1:00 PM - 2:00 PM
• - Registration: Must register through the seminar application form (registration for the exhibition is also required).
• - Cost: Free of charge.

Industry Needs and Business Opportunities

With increasing interest in sustainability and health-conscious eating habits, there is a growing need for businesses to provide vegetarian, vegan, and plant-based menu options. The Premium Food Show and related seminars offer a golden opportunity for business stakeholders to gain insights and support in adapting their offerings to meet the changing consumer demands. Participants can explore the vast potential within the vegan sector and how to capitalize on the current trends.

About Veg Project Japan

Veg Project Japan, a non-profit organization, is dedicated to promoting vegan, vegetarian, and plant-based options throughout society. Their initiatives include collaboration with corporations, municipalities, government bodies, universities, and international organizations to expand the availability of vegan choices. Haruko Kawano, the organization's representative, received the Grand Prize at the 2024 Japan Vegan Awards, highlighting their commitment to food innovation. They also support universities and restaurants in introducing vegan menu options, assist manufacturers in product development, and engage in local government and national projects related to veganism. For more information, visit their website, or follow their social media channels: Instagram, Facebook, and X.

Join us in this remarkable exploration of vegan products and business opportunities that will shape the future of food!