DIG and Cyrus Veyssi Introduce New Persian-Inspired Dish Celebrating Culinary Heritage
DIG, a renowned fast-casual restaurant company known for its seasonal and scratch-cooked meals, is thrilled to announce its collaboration with Persian-American influencer Cyrus Veyssi. This partnership has birthed the Sumac Yogurt and Chicken Plate, a dish that highlights the rich flavors of Persian gastronomy. Starting from May 28 and available until June 30, this limited-time offering is a perfect way to discover a blend of culinary traditions with a modern twist.
The new dish is a feast for the senses, featuring perfectly charred chicken accompanied by a refreshing tomato and cucumber salad, herb rice, and a unique yogurt sauce infused with sumac, lime, and mint. It’s served with a wedge of lemon, making for a delightful meal that embodies the essence of Persian cuisine.
Cyrus Veyssi expressed his excitement about the dish, stating, "I grew up watching my Persian mother cook Iranian food every evening, which instilled in me a deep appreciation for our cultural culinary practices. This collaboration with DIG allows me to share beloved flavors from my childhood with a broad audience. Incorporating elements such as sumac and a Shirazi-style salad pays homage to my roots, aiming to connect individuals through the shared language of food."
Through this initiative, DIG and Veyssi aim to foster cultural exchange, celebrating the intersection of food, culture, and identity. Veyssi's journey on social media reflects a passion for beauty and cultural storytelling, making him an ideal partner for DIG.
"At DIG, we believe that food is an incredible tool for bridging cultural gaps and creating strong community bonds," said Jessica Serrano, Chief Marketing Officer of DIG. "We have admired Cyrus for quite some time, and when we noticed him sharing his visits to DIG on social media, it was clear that a collaboration would allow us to introduce guests to captivating new flavors while honoring traditional culinary practices."
In recognition of Pride Month, DIG will also contribute 10% from all sales of the Sumac Yogurt and Chicken Plate sold at their locations in Manhattan and Brooklyn to NYC PRIDE, as part of their Patrons of Pride initiative.
The Sumac Yogurt and Chicken Plate is available starting at $13.75, with options for dine-in, takeout, and delivery across all DIG locations. Customers can conveniently order through the DIG app or website, with first-time digital users receiving a $5 discount on their initial purchase.
For more details regarding the collaboration or to find the nearest DIG location, visit diginn.com or download the DIG app today. This unique offering not only promises to tantalize your taste buds but also allows you to partake in a culinary experience that bridges cultures and celebrates diversity.
The new dish is a feast for the senses, featuring perfectly charred chicken accompanied by a refreshing tomato and cucumber salad, herb rice, and a unique yogurt sauce infused with sumac, lime, and mint. It’s served with a wedge of lemon, making for a delightful meal that embodies the essence of Persian cuisine.
Cyrus Veyssi expressed his excitement about the dish, stating, "I grew up watching my Persian mother cook Iranian food every evening, which instilled in me a deep appreciation for our cultural culinary practices. This collaboration with DIG allows me to share beloved flavors from my childhood with a broad audience. Incorporating elements such as sumac and a Shirazi-style salad pays homage to my roots, aiming to connect individuals through the shared language of food."
Through this initiative, DIG and Veyssi aim to foster cultural exchange, celebrating the intersection of food, culture, and identity. Veyssi's journey on social media reflects a passion for beauty and cultural storytelling, making him an ideal partner for DIG.
"At DIG, we believe that food is an incredible tool for bridging cultural gaps and creating strong community bonds," said Jessica Serrano, Chief Marketing Officer of DIG. "We have admired Cyrus for quite some time, and when we noticed him sharing his visits to DIG on social media, it was clear that a collaboration would allow us to introduce guests to captivating new flavors while honoring traditional culinary practices."
In recognition of Pride Month, DIG will also contribute 10% from all sales of the Sumac Yogurt and Chicken Plate sold at their locations in Manhattan and Brooklyn to NYC PRIDE, as part of their Patrons of Pride initiative.
The Sumac Yogurt and Chicken Plate is available starting at $13.75, with options for dine-in, takeout, and delivery across all DIG locations. Customers can conveniently order through the DIG app or website, with first-time digital users receiving a $5 discount on their initial purchase.
For more details regarding the collaboration or to find the nearest DIG location, visit diginn.com or download the DIG app today. This unique offering not only promises to tantalize your taste buds but also allows you to partake in a culinary experience that bridges cultures and celebrates diversity.
Topics Consumer Products & Retail）
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