#Paris #France #Retail Technology #Allied Telesis #NRF Europe

Allied Telesis Showcases Innovative Solutions at NRF Europe 2026

At the NRF Europe 2026 conference in Paris, Allied Telesis, a global leader in secure network solutions, will unveil its award-winning unified management platform aimed at revolutionizing retail connectivity. Recognizing the rapidly evolving landscape of retail technology, the event will focus on how dependable network infrastructure can empower retailers to establish smarter, better-connected stores that are future-ready.

As retail undergoes transformative changes driven by connected devices, cloud applications, artificial intelligence, and digital services, there are increasing demands on the infrastructure underpinning modern retail environments. Features such as AI-enhanced smart mirrors in fitting rooms and data-driven customer engagement strategies are reshaping expectations from retail networks.

In recent studies, it was discovered that network infrastructure failures account for 53% of retail point-of-sale (POS) system outages, which result in average losses of $4,700 per minute—a figure that can escalate to $9,000 per minute during peak shopping days like Black Friday. Given these staggering numbers, Allied Telesis is determined to equip retailers with secure, scalable, and manageable network solutions tailored to meet contemporary retail demands.

During the event at booth G-067, Allied Telesis will provide live demonstrations of how its unified management platform offers the visibility, automation, andAI insights invaluable for operating secure and resilient digital environments. The integration of both wired and wireless infrastructures into a seamless architecture is key to supporting cutting-edge retail innovations.

Antonella Santoro, Vice President of Marketing at Allied Telesis, emphasized the growing pressure on retailers to deliver cohesive digital experiences while maintaining operational efficiency, security, and resilience. She states, “The network is crucial to achieving these goals. At NRF Europe, we are eager to showcase how a well-suited network infrastructure can provide retailers with the reliability and flexibility they require today while laying the groundwork for future technologies.”

As attendees visit the NRF Europe 2026 show, they will have the chance to meet Allied Telesis representatives at booth G-067 to learn how intelligent network solutions can enhance connected retail environments, streamline operations, and serve as a solid foundation for future innovations. To set up a meeting with the Allied Telesis leadership team at the event, interested parties should email [email protected]

For those looking for more information about Allied Telesis and its revolutionary approaches to secure connectivity for retail, additional details can be found at AlliedTelesis.com.