G-Mana and VisualOn Partnership Revolutionizes Interactive Advertising for OTT and CTV

G-Mana and VisualOn Unveil Interactive SSAI for OTT and CTV

In a groundbreaking collaboration, G-Mana, a leader in ad-tech innovations for over-the-top (OTT) and connected TV (CTV) platforms, has joined forces with VisualOn, a premier provider of video playback solutions. This partnership is set to launch a new server-side ad insertion (SSAI) technology that aims to transform the landscape of interactive advertising.

Empowering Interactive Ad Formats

At the heart of this joint solution is the seamless integration of VisualOn's advanced player technology with G-Mana's SSAI and ad solutions. This collaboration facilitates the introduction of interactive ad formats across various devices and platforms, ensuring advertisers can deliver engaging content that resonates with viewers. With capabilities to include overlays, picture-in-picture formats, and sponsorships, the new integration promises a richer viewer experience without compromising stream quality.

Eran Yahalomi, the CEO of G-Mana, remarked, “Interactive SSAI transforms passive ad interruptions into bi-directional, screen-oriented experiences.” This innovation enables broadcasters, sports streamers, and FAST providers to enhance their revenue streams while providing viewers with a captivating experience through real-time transparency in advertising.

Key Features of the New Solution

1. Enhanced Viewer Experience

The new interactive SSAI technology allows for real-time analytics and adaptations based on viewer engagement, ensuring a continuously optimized experience. G-Mana's ad solutions can manage audience impacts effectively by maintaining stream continuity, thereby enhancing viewer retention and satisfaction.

2. Comprehensive Monetization Strategy

G-Mana Ad Solutions optimize direct bookings and programmatic advertising, enhancing revenue by maximizing effective cost per mille (eCPM) and managing ad break monetization. The careful orchestration of business rules and sponsorships complements traditional advertising strategies, making the monetization process both fluid and efficient.

3. Immediate Value Creation

With no need to reconfigure existing player technologies or introduce burdensome SDKs, the cloud-operated workflows streamline the integration processes for their partners. This capability reduces friction in getting innovative solutions to market swiftly, offering clients a faster time-to-value.

Meeting Industry Challenges

The collaboration directly addresses significant pain points within the advertising landscape, such as transparency gaps, complex implementation requirements, and a limited range of advertising formats. By unifying SSAI, interactive ad formats, and monetization strategies, G-Mana and VisualOn are paving the way for a future-centric approach to advertising in the OTT and CTV spaces.

Moreover, the integrated solution will empower traditional broadcasters, FAST channels, live sports events, telecom operators, OTT platforms, and technology integrators to rise above industry challenges and tap into new revenue opportunities.

Future Outlook

The interactive SSAI solution is available immediately for select partners, with broader rollout anticipated in the coming months. Interested parties can request a product demo or integration guidelines by contacting G-Mana directly. Attendees at the IBC event can visit VisualOn's booth for hands-on demonstrations of this innovative technology.

About G-Mana and VisualOn

G-Mana is renowned for its cutting-edge advertising technologies designed for OTT environments, while VisualOn specializes in providing enriched video playback experiences across diverse devices. Both companies are committed to making advertising more effective and engaging, benefitting businesses and viewers alike.

For more information, visit G-Mana and VisualOn.