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Backroads Unveils 'Say Yes to Summer' Campaign

Backroads, the world-renowned leader in active travel, has just debuted its latest campaign, titled "Say Yes to Summer.” This initiative is specially designed to enhance the travel planning experience during the peak booking months of January and February. By booking early, travelers can take advantage of the best selection of dates for their dreamy summer getaways.

As we dive into the new year, historical trends reveal a significant uptick in travel bookings, with nearly 50% of all summer reservations for 2025 made during these two crucial months. With Backroads already witnessing remarkable early trends this year, 2026 is shaping up to be an exceptional summer for adventure lovers. Now is the time to secure those coveted dates before they disappear!

Why Active Travel is Thriving in 2026

With a notable shift in traveler preferences towards meaningful, experience-driven trips, Backroads anticipates substantial growth across various demographic groups this year. Families, in particular, are actively seeking outdoor adventures that provide an escape from screens and foster genuine connections with nature and one another.

As more people prioritize experiences over material possessions, this is an excellent time for families to reinforce bonds through shared outdoor adventures. Backroads is responding to this demand by offering private group trips designed for making lasting memories together, with hundreds of exclusive dates now available. Additionally, they have adjusted their pricing model, making it easier for groups of 10 or more to embark on these journeys together, which reflects their commitment to ensuring that adventure is accessible for everyone.

Expert Tips for Booking Adventure Travel

Tom Hale, the founder, president, and CEO of Backroads, emphasizes the importance of planning ahead when it comes to securing travel plans. He says, “No matter where you travel this summer, getting your dates locked in early is my best pro tip. Whether you’re going with a partner, your family, alone, or on a private trip, now is the perfect time to finalize your schedules while there is still so much availability.”

Booking your summer adventure at the beginning of the year not only provides broader options for dates but also plays a crucial role in planning family adventures, private trips or any journey that depends on schedules.

Backroads and the World's Top Travel Destinations

In addition to offering exciting travel plans, Backroads is proud to have its trips highlighted within prestigious travel destination lists. A recent feature by The New York Times listed 52 must-see places in 2026, and Backroads provides guided adventures to 11 of these incredible destinations. Travelers can opt to experience adventures ranging from cycling through beautiful Vietnam to witnessing a solar eclipse in Iceland.

Furthermore, two of Backroads' trips were recognized on Travel + Leisure's 50 Best Places to Travel in 2026 list: the newly launched Cyprus Bike Tour and the Dolomites Hut-to-Hut Hiking Tour, tailored especially for travelers in their 30s and 40s.

About Backroads

Founded in 1979 by Tom Hale, Backroads has led the charge in innovating active and adventure travel for over 45 years. Their trips offer guests the opportunity to bike, hike, and explore the unique character of destinations around the world. The company serves diverse traveler needs with various offerings including biking, hiking, multi-adventure tours, family trips, women’s adventures, and more.

For further details on how to embark on your adventure with Backroads, visit www.backroads.com or call 800-462-2848. Stay connected with Backroads through social media channels, including Instagram and Facebook, to engage with a community of fellow adventure seekers.

In summary, now is the perfect moment to embrace the spirit of exploration and adventure with Backroads' new campaign. Start planning your unforgettable summer journey today!