Vector Group Introduces Innovative AI Talent Advertising Service AvaMo
The Vector Group has made a significant stride in the field of digital advertising with the introduction of 'AvaMo,' the first AI talent video generation service in Japan. This innovative platform aims to revolutionize the traditional video advertisement production process by introducing an 'AI Talent Operation Advertising' model, thus creating a new market within Japan.
Traditionally, the advertisement creation process involves multiple disjointed steps, including planning, casting, filming, editing, delivery, and performance evaluation. This fragmented approach often leads to inefficiencies, requiring substantial time and costs for creative improvements. 'AvaMo,' however, offers a streamlined method that leverages AI talent to rapidly iterate on video advertisements, encapsulating the essence of a high-speed, refines PDCA cycle.
The Japanese video advertising market is projected to reach ¥843.9 billion in 2024, reflecting a 23% year-over-year increase, constituting 28.5% of the overall internet advertising expenditure. The surge in mobile video consumption is particularly telling, with vertical videos on platforms like TikTok and Instagram becoming increasingly prevalent. By 2029, it is estimated that 83% of advertising revenue will come through mobile channels.
Despite this growth, around 65% of viewers decide to skip ads within the first three seconds, indicating a pressing need for a more agile ad production model that traditional methods struggle to provide. Given the current statistics, standard production timelines for ad creatives can take weeks to months to enhance. 'AvaMo' is designed to address this gap by providing advertisers with the tools to create compelling video content in a fraction of the time.
'AvaMo' enables users, even those unfamiliar with video production, to create high-quality video ads by utilizing AI-generated avatars that accurately replicate human expressions and movements. With organized templates tailored for specific purposes and a text-to-speech (TTS) function that generates narration instantaneously, advertisers can reduce production time and costs by up to 98%, showcasing dramatic efficiency improvements. Furthermore, advertisers can create multiple video variants through quick script modifications, allowing for extensive A/B testing and immediate deployment of dozens of creative iterations.
The underlying concept of 'AI Talent Operational Advertising' is to free advertisers from traditional constraints like filming and scheduling conflicts. As a result, brands can independently produce and optimize numerous ads in mere hours. The AI-generated talent utilized within 'AvaMo' is developed and managed by the company, ensuring compliance with legal rights surrounding likeness and copyright, creating a trustworthy environment for long-term operational usage. Future advancements will include features for developing and customizing specific AI talent for each business's needs.
The new service is scheduled to launch on July 10, 2025, with a pricing structure comprising advertising costs, 'AvaMo' usage fees, and operational service fees. Interested parties can visit their dedicated service site for more information.
'AvaMo' offers complete support from video creativity to advertising operation and effectiveness measurement. Expertise-driven teams will assist in analyzing performance indicators and optimizing key metrics relevant to advertising success, including click-through rates (CTR) and conversion rates (CVR).
As the Vector Group continues to innovate with 'AvaMo,' they are paving the way for increased possibilities in digital advertising, empowering businesses to take charge of their marketing efforts with speed and precision.
Company Information: Offshore Company
The Vector group and their subsidiaries remain committed to expanding innovative services that facilitate optimal marketing strategies for businesses across Japan.
Traditionally, the advertisement creation process involves multiple disjointed steps, including planning, casting, filming, editing, delivery, and performance evaluation. This fragmented approach often leads to inefficiencies, requiring substantial time and costs for creative improvements. 'AvaMo,' however, offers a streamlined method that leverages AI talent to rapidly iterate on video advertisements, encapsulating the essence of a high-speed, refines PDCA cycle.
The Shifting Landscape of Video Advertising
The Japanese video advertising market is projected to reach ¥843.9 billion in 2024, reflecting a 23% year-over-year increase, constituting 28.5% of the overall internet advertising expenditure. The surge in mobile video consumption is particularly telling, with vertical videos on platforms like TikTok and Instagram becoming increasingly prevalent. By 2029, it is estimated that 83% of advertising revenue will come through mobile channels.
Despite this growth, around 65% of viewers decide to skip ads within the first three seconds, indicating a pressing need for a more agile ad production model that traditional methods struggle to provide. Given the current statistics, standard production timelines for ad creatives can take weeks to months to enhance. 'AvaMo' is designed to address this gap by providing advertisers with the tools to create compelling video content in a fraction of the time.
Defining AI Talent Operational Advertising
'AvaMo' enables users, even those unfamiliar with video production, to create high-quality video ads by utilizing AI-generated avatars that accurately replicate human expressions and movements. With organized templates tailored for specific purposes and a text-to-speech (TTS) function that generates narration instantaneously, advertisers can reduce production time and costs by up to 98%, showcasing dramatic efficiency improvements. Furthermore, advertisers can create multiple video variants through quick script modifications, allowing for extensive A/B testing and immediate deployment of dozens of creative iterations.
The underlying concept of 'AI Talent Operational Advertising' is to free advertisers from traditional constraints like filming and scheduling conflicts. As a result, brands can independently produce and optimize numerous ads in mere hours. The AI-generated talent utilized within 'AvaMo' is developed and managed by the company, ensuring compliance with legal rights surrounding likeness and copyright, creating a trustworthy environment for long-term operational usage. Future advancements will include features for developing and customizing specific AI talent for each business's needs.
Launch Details and Pricing
The new service is scheduled to launch on July 10, 2025, with a pricing structure comprising advertising costs, 'AvaMo' usage fees, and operational service fees. Interested parties can visit their dedicated service site for more information.
'AvaMo' offers complete support from video creativity to advertising operation and effectiveness measurement. Expertise-driven teams will assist in analyzing performance indicators and optimizing key metrics relevant to advertising success, including click-through rates (CTR) and conversion rates (CVR).
Summary
As the Vector Group continues to innovate with 'AvaMo,' they are paving the way for increased possibilities in digital advertising, empowering businesses to take charge of their marketing efforts with speed and precision.
Company Information: Offshore Company
- - Name: Offshore Company
- - Address: 4-15-1 Akasaka, Minato-ku, Tokyo
- - Founded: March 2024
- - CEO: Kenta Noro
- - Website: AvaMo Services
The Vector group and their subsidiaries remain committed to expanding innovative services that facilitate optimal marketing strategies for businesses across Japan.
Topics Consumer Technology）
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