#Japan #Nikko #Global Agents #Okunikko Konishi Hotel #UNWIND HOTEL & BAR

Global Agents Expands Hotel Portfolio with Historic Acquisition

In a significant move in the hospitality sector, Global Agents has announced the complete acquisition of Okunikko Konishi Hotel, located in the picturesque Yumoto Onsen area of Nikko, Tochigi Prefecture. Established in 1959, this iconic hot spring hotel has been a beloved retreat, nestled at an impressive elevation of 1,500 meters amidst the breathtaking landscapes of Nikko National Park. The hotel has long been known for its serene atmosphere, high-quality sulfur hot springs, and its commitment to preserving the natural environment surrounding it.

With this acquisition, Global Agents aims to leverage the rich history and the prime location of Okunikko Konishi Hotel to develop and enhance guest experiences further. The hotel is a rare lodging option within a national park where the conservation of natural settings is paramount, making it a significant cultural and tourist spot. Global Agents, headquartered in Shibuya, Tokyo, is known for its diverse brand portfolio, which includes LIVELY HOTELS, THE LIVELY, UNWIND HOTEL & BAR, and The Millennials. The company excels in spatial design and brand planning, alongside its expertise in renovating existing facilities to recreate and improve their value.

Future Plans for Okunikko Konishi Hotel

Following the acquisition, Global Agents plans to operate and manage the hotel by combining it with their established expertise in the hospitality domain. The existing operations of Okunikko Konishi Hotel will cease in November 2025, paving the way for rebranding and renovation efforts. By spring 2026, the hotel will reopen as the UNWIND HOTEL & BAR, which aims to provide a boutique hotel experience that invites guests to escape the ordinary.

The newly envisioned UNWIND HOTEL & BAR will be centered on the theme of immersive experiences, where each hotel has been curated with a unique concept reflecting local culture and nature. The goal is to offer guests an unparalleled stay that allows them to connect deeply with the surrounding environment and culture, turning their visit into an extraordinary retreat from daily life.

Conclusion

As the current operations draw to a close this year, Global Agents expresses gratitude for the ongoing support for Okunikko Konishi Hotel and encourages anticipation for its exciting future. The company is committed to respecting the hotel's historic roots while introducing new characteristics to align with modern guest expectations, ensuring a blend of tradition and innovation that will elevate the hotel’s appeal in years to come.

About Okunikko Konishi Hotel

• - Location: 2549-5 Yumoto Onsen, Nikko City, Tochigi Prefecture 321-1662, Japan
• - Date Established: 1959
• - Access: 40 minutes by car from Tobu Nikko Station and JR Nikko Station
• - Room Count: 44 rooms (mainly twin rooms, 35sqm)
• - Rates: Starting from ¥20,000 per room per night (including dinner and breakfast)
• - Dining Facilities: Dining and banquet facilities
• - Wellness Facilities: Indoor baths, outdoor hot springs, private family baths

About Global Agents

• - Company Name: Global Agents, Inc.
• - CEO: Tsuyoshi Yamazaki
• - Headquarters: Shibuya Ward, Tokyo, 150-0011, Japan

In addition to its hotel properties, Global Agents operates various lifestyle services including social apartments and workspaces, emphasizing community and quality experiences for all its guests.