Emergent Media and VISIT FLORIDA Launch New Engaging Video Series

Emergent Media and VISIT FLORIDA Collaborate on New Video Series

Emergent Media has taken a significant step in promoting the Sunshine State by continuing its collaboration with VISIT FLORIDA. The focus of this partnership is the launch of two innovative creator-led original video series titled Wild About Florida and What's Up in Florida. Both series aim to highlight the rich experiences the state has to offer, from its breathtaking natural scenery to its vibrant cultural events.

The New Video Series

The Wild About Florida series showcases the adventurous spirit of Florida. Here, creators dive into the state's outdoor activities – whether it's snorkeling with gentle manatees in Crystal River, riding horses across the lush Ocala forests, or hunting for spiny lobsters in Biscayne Bay. These engaging episodes provide viewers with insights into Florida's wild side, tailored for a social media audience eager for visually stimulating and adventurous content.

In parallel, What's Up in Florida is designed to keep both locals and visitors in the loop about ongoing and upcoming events across the state. This monthly series not only taps into the increasing trend of travelers planning their visits around events but also presents a platform where food festivals, cultural celebrations, and music events can be highlighted. Each episode features a lively Floridian host who guides viewers through these happenings, all filmed in a dynamic greenscreen setup that brings the experience to life.

Creative Vision

Brett Laiken, Chief Marketing Officer of VISIT FLORIDA, emphasizes that these new series celebrate the diverse experiences the state provides. By curating content that resonates well with social media audiences, VISIT FLORIDA aims to attract new communities and foster a greater interest in Florida. This strategy positions the state as the premier destination for travelers in the U.S.

Emergent Media's ability to adapt to shifting social trends significantly contributes to the series' appeal. Jennifer Klawin, the Chief Business Officer of Emergent Media, notes that their lifestyle brands are deeply rooted in social media, enabling them to efficiently produce high-quality content at scale. Leveraging their expansive creator network allows for the creation of stories that not only engage viewers but also convert them into potential travelers.

Accessing the Series

Currently, the debut seasons of both Wild About Florida and What's Up in Florida are accessible on VISIT FLORIDA's official YouTube channel and Instagram page, providing easy access to all eager viewers ready to explore the vibrant adventures Florida has to offer.

About Emergent Media

Emergent Media is recognized as a leader in creator-driven digital publishing and branded content. By harnessing the power of its global creator community and utilizing data-driven insights, the company creates and disseminates content that delights audiences and successfully conveys brand messaging. Their commitment to quality and innovation is evident in their recent collaboration with VISIT FLORIDA, bringing forth groundbreaking content that uplifts local tourism.

In summary, the partnership between Emergent Media and VISIT FLORIDA illustrates a transformative approach to destination marketing. Using engaging, social-first content, they effectively grasp the attention of viewers, ensure accessibility of information about Florida's attractions, and foster a strong desire to explore the state's vast offerings.