Huda Beauty Partners with Nadeen Ayoub, Miss Palestine, for Empowerment

Huda Beauty Teams Up with Nadeen Ayoub for Miss Universe

Huda Beauty is excited to announce its official partnership with Nadeen Ayoub, the reigning Miss Universe Palestine, a remarkable figure embodying beauty, purpose, and impact. This collaboration resonates deeply with Huda Beauty's core values of empowerment, inclusivity, and bold self-expression.

Founded by beauty mogul Huda Kattan, Huda Beauty has always championed authenticity and representation in the beauty industry. This new alliance marks another significant stride in the brand’s mission to celebrate women who leverage their platforms to create real change and inspire the world.

At only 27 years old, Ayoub is much more than a model and wellness advocate; she is on a mission to make a difference. As Miss Universe Palestine, she will proudly represent her country at the 74th Miss Universe pageant this November in Bangkok, Thailand, competing against over 130 contestants from across the globe.

Beyond her glamorous public persona, Nadeen Ayoub is the founder of the Olive Green Academy and the Sayidat Falasteen Foundation, an organization dedicated to promoting sustainability, education, and women’s empowerment. Through initiatives that blend technology, environmental consciousness, and social impact, her work is transforming how communities approach wellness, environmental responsibility, and opportunities for women—values that strongly align with Huda Beauty’s belief in beauty as a vehicle for empowerment and progress.

Together, Huda Beauty and Nadeen Ayoub are redefining what it truly means to be beautiful—embracing strength, authenticity, and confidence while showcasing the power of women to effect change, step by step.

About Huda Beauty

Huda Beauty’s mantra is that beauty is self-created. Established in 2013 by renowned beauty expert Huda Kattan, the brand has evolved into a global beauty movement that challenges conventional standards and empowers beauty lovers worldwide.

Known for inspiring transparency within the industry and creating iconic, innovative, and cult-favorite products—such as the ICONIC Easy Routine (Easy Primer, Easy Blur, and Easy Bake Setting Powder)—the brand makes beauty accessible and enjoyable for all.

Driven by its community, Huda Beauty promotes a celebration of individuality and self-expression that transcends makeup. In 2025, Huda Beauty achieved a significant milestone by becoming a fully independent company as of June, reinforcing its commitment to creative freedom, community-driven innovation, and the vision of its founders. Earlier in the same year, Huda Beauty was recognized as the Most Popular Beauty Brand Worldwide for both the first and second quarters of 2025 by Cosmetify, solidifying its standing as a leader in the beauty industry.

The brand has also been lauded for its dedication to quality, authenticity, and innovation, receiving numerous prestigious awards, including the Allure Best of Beauty Award, the Elle Beauty Award, and the Cosmopolitan Beauty Award.

This partnership with Nadeen Ayoub represents a powerful fusion of beauty and purpose, further amplifying Huda Beauty's mission to empower women globally. Through this collaboration, Huda Beauty not only supports Ayoub on her journey to the Miss Universe 2025 pageant but also showcases the transformative power of beauty and the importance of driving change in the world today.