YUDA Milk's Drinkable Yogurt 'Nomu Yuda Yogurt' Receives New Look and Name

YUDA Milk Introduces 'Nomu Yuda Yogurt' with Revamped Design

YUDA Milk Co., Ltd. is excited to announce the launch of its newly renamed drinkable yogurt, 'Nomu Yuda Yogurt', starting October 1. This refreshing yogurt drink, which was previously known as 'shokuji to nomitai yogurt' (yogurt that goes well with meals), has undergone not only a name change but also a significant package redesign. To celebrate this revamp, the official online store will offer a limited edition box featuring 'Nomu Yuda Yogurt' and several exclusive Milk Boya merchandise items, with only 300 available.

Background of the Revamp

The original product was well-received as a yogurt drink suitable for meals. However, consumers expressed their enjoyment of this yogurt in various settings beyond dining. To cater to this feedback, the company decided to enhance its visibility and accessibility by rebranding it as 'Nomu Yuda Yogurt'. The new packaging clearly represents various enjoyable drinking scenarios, featuring the fun-loving character 'Milk Boya' in engaging designs.

Unique Features of 'Nomu Yuda Yogurt'

'Nomu Yuda Yogurt' is crafted to deliver a refreshing sweetness and a smooth texture for an enjoyable drinking experience that embodies the motto, 'Gokugoku, sukkiri.' (meaning 'guzzlingly refreshing'). The drink boasts four significant features:
1. Carefully honed production methods provide a gentle tang and a clean aftertaste.
2. Sweetness similar to fruit, allowing consumers to drink it freely without feeling heavy.
3. Made from 100% locally sourced raw milk from Iwate Prefecture, ensuring consistent quality.
4. Adheres to strict quality control standards, guaranteeing safe consumption.

Suggested Scenarios for 'Gokugoku, Sukkiri' Experience

- Enjoy the yogurt after exercising or while relaxing after a bath.
- A great companion during office work or study breaks.
- Ideal for relaxing moments.
- Complements a variety of meals, whether Japanese, Western, or Chinese.

Limited Edition Box Available at the Online Store

In line with the product's relaunch, a special 'Nomu Yuda Yogurt' limited edition box will be available on the official online store starting October 1. This exclusive package contains six 500ml bottles of 'Nomu Yuda Yogurt', along with a T-shirt featuring the new packaging design, a keychain, and a sticker, all lovingly presented in a special box, limited to just 300 sets.

We invite everyone to experience the 'Gokugoku, sukkiri' refreshment of 'Nomu Yuda Yogurt' and indulge in the exclusive offerings!

Product Overview

- Product Name: Nomu Yuda Yogurt
- Type: Fermented Milk
- Skim Milk Solid Content: 8.3%
- Milk Fat Content: 1.8%
- Ingredients: Raw Milk (Iwate Prefecture), Sugar
- Nutritional Information (per 100ml): Energy 72kcal, Protein 3.5g, Fat 1.9g, Carbohydrates 10.1g, Sodium Equivalent 0.1g, Calcium 125mg
- Shelf Life/Storage: 19 days when refrigerated from the date of manufacture / keep refrigerated below 10°C
- Release Date: Gradual rollout starting October 1, 2025
- Suggested Retail Price: 1000ml for 498 yen (tax included 538 yen), 500ml for 298 yen (tax included 322 yen)
- Sales Region: Available nationwide at supermarkets, retail stores, and the official online store.