Gaia Welcomes Kiersten Medvedich as First Female CEO
In an exciting turn of events for the wellness streaming giant,
Gaia has announced the appointment of
Kiersten Medvedich as its first female Chief Executive Officer. Effective June 27, 2025, Medvedich aims to lead the company into a new era of growth and innovation. Currently serving as President, she steps into this prominent role reflecting a significant shift in leadership towards inclusivity in an industry traditionally dominated by men.
A Milestone for Gaia
The founder of Gaia,
Jirka Rysavy, expressed pride in Medvedich’s appointment, highlighting her extensive expertise in television production and business operations as vital for the company. The announcement not only marks a milestone for Gaia but also echoes a global trend where more women take on leadership positions across various sectors. With about 70% of Gaia's audience being female, this alignment is seen as a strategic benefit for the platform's future.
Medvedich’s Vision
Bringing over 25 years of experience in television and streaming from her tenure at
Sony Pictures Television, Medvedich is expected to drive the company toward deeper connections within the Gaia community. This includes harnessing advanced AI technology to provide personalized experiences for members, a critical aspect of enhancing user engagement.
Moreover, Medvedich intends to launch Gaia's first community platform, allowing members to interact and share their journeys, fostering a sense of solidarity and shared purpose among users. She is committed to ensuring the platform remains the largest repository for conscious content in the world, which features over 10,000 titles focused on health, wellness, spirituality, and personal transformation.
Expanding Content Offerings
Kiersten's plans include a focus on original programming that resonates with Gaia's mission. There will be exclusive original series that challenge viewers' perspectives, thought-provoking films, and transformative documentaries. The content library will cover an array of topics:
- - Yoga, meditation, and alternative health
- - Insights into sound, vibration, energy, and chakra healing
- - Explorations of ancient history and concepts of multidimensional awareness
Additionally, Medvedich will enhance in-person workshop experiences at
GaiaSphere, Gaia's dedicated live event space, inviting prominent experts to share their insights and expertise with the community.
Acknowledging the Trend
As the notion of personal transformation becomes more mainstream, Medvedich is excited to lead Gaia at a pivotal moment when the term **