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Eurelectric’s Commitment to Empower Residential Customers

As European electricity providers make strides in supporting residential energy transition, Eurelectric has laid out five key commitments designed to empower and enhance the overall experience for homeowners engaging with energy solutions. These commitments emerged from a comprehensive survey that aimed to capture the challenges and needs of residential customers as they navigate the complexities of energy usage and sustainability in their daily lives.

Understanding Consumer Needs

The electricity sector has long recognized the importance of creating affordable and straightforward solutions for its consumers. Back in 2020, a promise was made to enable 300 million residential consumers through accessible and user-friendly options. In the wake of COVID-19, ongoing geopolitical tensions, and rising energy costs, Eurelectric commissioned a new survey involving over 2,000 consumers across 12 countries to gain insight into the evolving landscape of residential energy consumption. This survey revealed that while there is considerable awareness of energy-saving measures, a significant gap exists in the adoption of electrified solutions. Despite 80% of respondents stating they are taking steps to reduce emissions, only 23% have implemented electrified options into their homes.

Key Commitments in Detail

Eurelectric’s five commitments are tailored to address these findings and to create a supportive framework for consumers:

1. Smart Communication: Customers will receive tailored, multilingual guidance and real-time alerts to facilitate informed decision-making regarding their energy consumption.

2. Inclusive Engagement: The initiative aims to reach all segments of consumers, particularly focusing on vulnerable groups, renters, and those who face digital exclusion.

3. Efficiency Boost: By providing customized energy-saving tips, access to smart tools, renovation advice, and other support mechanisms, Eurelectric aims to enhance energy efficiency among all users.

4. Simplification of Services: The transition to electric energy should be made seamless through intuitive applications, automated services, and easier product accessibility.

5. Flexibility Promotion: Consumers will be encouraged to adopt demand flexibility, which not only aids their savings but also contributes to the resilience of the energy grid.

Supporting the Transition

Eurelectric’s vision is rooted in the understanding that effective electricity management is essential for empowering consumers. As noted by Kristian Ruby, Secretary General of Eurelectric, while short-term savings were observed during recent crises, the long-term transformative shift towards a sustainable energy landscape must involve unwavering support for consumers. By lowering initial costs and simplifying the transition, Eurelectric seeks to facilitate profound changes in how energy is consumed across Europe.

Looking Forward

This strategy not only anticipates the current landscape but also positions Eurelectric as a proactive player in shaping the future of Europe's energy sector. Their approach signals a commitment to customer-centric innovation, ensuring that as European society advances towards greater electrification, residents feel equipped, supported, and engaged in their energy choices.

For those interested in the full range of Eurelectric's policy proposals aimed at fostering a consumer-driven energy transition, detailed resources and examples of innovative services developed by electricity suppliers can be accessed on their official website.

In conclusion, Eurelectric is taking significant steps to support residential customers in their energy transition journey, aspiring to create an inclusive environment where all individuals can benefit from the advantages of electrification.