Experience the Joy of Unique Textures at the Oshi Shokkan Championship

Discovering Unique Textures at Marui Family's Oshi Shokkan Championship

Ready to embark on a sensory journey? The Marui Family Migikuchi in Nakano, Tokyo, is set to host the Oshi Shokkan Championship, a unique event focused on the delightful textures of sweets. Organized by three new employees from the Marui Group, this interactive experience combines the joy of tasting and touching.

Set to run from September 16 to September 22, 2026, in the 2nd-floor event space, the Oshi Shokkan Championship invites guests to explore a variety of sweets that tantalize both the palate and the fingers. Whether you are a sweets enthusiast or simply looking for unique experiences, this event is perfect for everyone.

What Is the Oshi Shokkan Championship?

This event aims to introduce a new way of enjoying sweets through the dual concepts of “texture” and “touch.” Imagine savoring a delightful pastry while also engaging with fun, tactile experiences. With the participation of 10 unique vendors, there’s a sweet concoction for every taste. Not only can attendees experience the joy of eating through different textures, but they can also delight in touching various items, including squishy products like noodles and cakes.

Among the highlights are interactive activities like the Oshi Shokkan Draft and Oshi Shokkan Bingo. Bring your friends and family, share in the joy, and perhaps discover your new favorite sweet treat!

Featured Vendors

Here’s a sneak peek at some of the vendors you can look forward to:
1. Patisserie Dapresloulou - A quaint patisserie based in Asakusa known for its handmade butter sand using Sado butter.
2. Ala Too - Serving unique white natural honey that captures the essence of Kyrgyzstan.
3. BAGEL & BAGEL Everyday! - Offers bagels that are both accessible and delicious for everyday enjoyment.
4. GUILTY'S - Indulge in luxurious cookies filled with melting marshmallows and caramel.
5. Hearty Sweets - This vendor revolutionizes baked goods with seasonal ingredients.
6. LePin Kiyoshi - Known for tasty treats made with locally sourced, safe ingredients, ensuring high quality.
7. muf - Japan's first specialty raw muffin shop, offering gluten-free options.
8. SIUNAUS SWEETS - Features fluffy donuts made without butter or preservatives, ensuring a guilt-free indulgence.
9. tables labo - This Osaka-based brand meticulously crafts sweets that celebrate complementary flavors.
10. 24 Sweets Shop - A pop-up featuring a curated collection of trendsetting sweets from across the country.

Besides sweets, guests can also indulge their sense of touch at the KANEYUKI Collaboration Booth, where they can purchase adorable squishy toys known for their delightful textures.

Engaging Activities

Oshi Shokkan Draft: During the event, visitors will have the chance to vote on their favorite textures such as “mochi-mochi” (chewy), “fuwa-fuwa” (fluffy), and “saku-saku” (crispy). Everyone has their own preference, and this is an opportunity to express what makes your taste buds sing!

Oshi Shokkan Bingo: From September 19 to September 22, participating in this bingo game adds excitement to shopping! For every purchase, guests can stamp their bingo sheet and, upon fulfilling a row, win the chance to play with capsule toys, with prizes for the first 250 participants!

Event Details:

- Location: Marui Family Migikuchi, 2nd Floor Calendarium
- Dates: September 16 to September 22, 2026
- Hours: 10:30 AM to 8:00 PM (final day until 6:30 PM)

Find your unique Oshi Shokkan and enjoy a blissful experience that tantalizes your taste buds and tickles your senses. Mark your calendars and join us for this remarkable event!

For more details on the participating vendors and event specifics, visit Marui Family Migikuchi