Giftee for Business Hits Milestone of 75,000 Implementations in 2025

Giftee Celebrates 75,000 Implementations of Giftee for Business

In an impressive milestone, Giftee Inc., headquartered in Shinagawa, Tokyo, has announced that its e-gifting platform, "Giftee for Business," has surpassed 75,000 implementations as of December 31, 2025. This significant achievement comes on the heels of strong consumer demand for digital gifts and a record-breaking quarterly performance in both sales and the number of partner companies. Founded in 2010, Giftee started offering its services in 2016 and has continually expanded beyond BtoC to include BtoE, BtoB, and GtoC operations.

The "Giftee for Business" platform is designed to meet a wide range of corporate needs, including rewards for completing surveys, boosting customer visits, and executing social media marketing campaigns. Its flagship products, the "Giftee Box®" and "Eraberu Pay®," have become popular tools due to their versatility, allowing recipients to choose their preferred gifts based on location, gender, and age, resulting in high satisfaction rates across various campaigns.

In the fourth quarter of 2025, renowned SOMPO Himawari Life Insurance incorporated Giftee's Point Base into its "MY Himawari" app, enabling users to manage and redeem loyalty points for digital gifts seamlessly. The platform supports multiple mobile payment solutions, enhancing usability for customers.

In efforts to innovate within the BtoC sector, Giftee launched the "Performance Media Network," a promotional platform focusing on specific marketing outcomes. This service allows brands to notify consumers about promotions while offering an AI-driven purchase validation where users upload receipts to earn gift points or redeem Eraberu Pay® credits.

To broaden its outreach, Giftee introduced its "Corporate Gift" service in October 2022. This offering is tailored for businesses to nurture relationships with partners, clients, and employees through gifting. Applications range from seasonal gifts to develop engagement in marketing strategies. The BtoE segment is blooming, with over 9,100 implementations by the end of February 2026. Additionally, the gifting options have expanded beyond digital gifts to quality goods and customized products branded as "Swag®".

In the fourth quarter of 2025, the "Giftee Benefit" program came to fruition, enhancing corporate welfare initiatives through a point program that allows employees to purchase digital gifts at discounted rates. Companies such as IHI Turbo Service are leveraging this platform.

Notably, firms like Mitsubishi UFJ Financial Group chose Giftee's Corporate Gift program for internal employee appreciation efforts, enabling staff to send digital coffee gift messages to loved ones. DAIWA Institute of Research also adopted Giftee's Point Base for their corporate wellness program called "Habit", providing employees with points for using a health application, which can then be exchanged for gifts or digital credits.

Since its inception, Giftee has responded to varying government schemes through the GtoC domain, including initiatives in child-rearing and economic recovery. All caught on board are leveraging the flexibility of products like Giftee Box® to implement community support measures across Japan.

As part of the national assistance to combat rising living costs, eleven municipalities, including Akita and Chiba, have utilized Giftee's services, reinforcing its wide applicability in community support programs. Local governments increasingly adopt Giftee's toolkit—primarily the Giftee Box® and Eraberu Pay®—to facilitate residents' well-being.

Looking ahead, Giftee aims to innovate continuously, enhancing its service offerings and collaborating with other companies to adapt to the evolving needs of the gifting landscape. Through these efforts, Giftee is determined to facilitate richer, more personalized gifting experiences through its platforms, thereby enriching the bonds between individuals and organizations.

With this remarkable progress, Giftee for Business is poised to redefine corporate gifting across Japan, making business relationships meaningful and enjoyable.