#Japan #Tokyo #CLAS #Go Green #Green Friday

CLAS Participates in the GO GREEN Project

In a significant step towards fostering sustainable consumption and reducing waste, CLAS, a leading rental service company based in Meguro, Tokyo, is participating in the GO GREEN Project as part of the Share Eco Green Friday initiative this year. This initiative is aligned with the upcoming Green Friday, set to take place from November 26 to December 2, 2025, aiming to promote eco-friendly practices in consumer behavior.

Understanding the Green Friday Concept

While Black Friday is known for promoting large-scale consumption and discounted sales, the Green Friday movement encourages individuals to value their possessions and adopt a more sustainable approach. Launched in Europe, this initiative aims to inspire consumers to think critically about their purchasing habits by stretching the lifespan of products.

CLAS has embraced this forward-thinking approach since 2022, and this year marks its fourth consecutive participation in the GO GREEN Project. During the campaign, customers will enjoy substantial discounts on selected products, with reductions of up to 60% off monthly fees for specific combinations of items. This is a unique opportunity for consumers to enhance their living spaces while contributing positively to the environment.

Special Discounts Available

Customers participating in the Green Friday campaign will benefit from:

• - 30% off the monthly rental fees for select items.
• - 50% off when ordering two particular items together.
• - An impressive 60% off for the simultaneous order of four items.

These offers are available for all customers eager to refresh their homes amidst the festive season, especially in preparation for the New Year.

The Go Green Initiative

Led by Air Closet and supported by the Sharing Economy Association, the GO GREEN initiative promotes sustainable consumption by shifting from a mindset of 'cheap buying and disposal' to one that embraces 'smart sharing and continuous use.' It invites consumers to consider their role in environmental conservation through responsible consumption habits.

At the SHARE SUMMIT 2025 held earlier this month, CLAS's President, Hirotaka Kubo, spoke alongside representatives from Japan's Ministry of Economy, Trade and Industry, highlighting the importance of sustainable practices in the current economy. The summit showcased CLAS’s commitment to fostering a greener, more sustainable society.

Environmental Impact and Corporate Responsibility

CLAS is dedicated to minimizing waste through its unique model of renting and sharing furniture and appliances. The service not only alleviates the burden of upfront costs but also encourages users to experience quality items without the long-term commitment. Once items are no longer needed, CLAS ensures that they are repaired and cleaned before being rented out again, which effectively reduces landfill waste.

A recent study conducted by the Ministry of the Environment demonstrated that this model results in a 36% decrease in CO2 emissions and a 38% reduction in waste generation compared to traditional sales-based models. These findings reinforce CLAS's role in fostering a circular economy, a concept that aims for sustainable resource management and environmental stewardship.

Join the Movement

With its operations extending to areas including Tokyo, Kanagawa, Chiba, Saitama, Osaka, Kyoto, and Hyogo, CLAS is making its services accessible to a broader audience. The rental model supports consumers in making eco-conscious choices while enjoying high-quality furniture and appliances as per their needs.

As the year draws to a close and the holiday season approaches, this collaboration encourages all to adopt more sustainable practices. By participating in initiatives like the GO GREEN Project, CLAS is paving the way for a cleaner, greener future where everyone can live freely and responsibly.

For those interested in exploring the Green Friday campaign and discovering which items are available under this offer, visit the official CLAS website for more details.