#Japan #Tokyo #Afternoon Tea #TAOYA #GENSEN HOLDINGS

Introduction

Starting March 1st, TAOYA, an all-inclusive resort chain by GENSEN HOLDINGS, is set to delight guests with a revamped lounge menu across ten of its facilities. The new offerings include a sophisticated afternoon tea and a night tea service, promising to elevate the guest experience within the serene settings of these onsen resorts.

A Commitment to Unique Guest Experiences

As travel preferences diversify, TAOYA aims to provide more than just accommodation; it seeks to create a memorable journey that becomes the highlight of the trip itself. The afternoon tea service, which has been successfully introduced at TAOYA Akiu and TAOYA Hakone, has received rave reviews from visitors, prompting the expansion of this delightful experience to all 12 TAOYA facilities.

A New Lounge Experience

With this menu renewal, guests can now enjoy distinct snacks according to the time of their visit.

• - Afternoon Tea (2 PM - 5 PM): This menu features freshly prepared delicacies, including the famed Mont Blanc created right before your eyes, seasonal sweets, and other delightful bites that encapsulate spring.
• - Night Tea (5 PM - 10 PM): Guests can indulge in a selection that pairs brilliantly with beverages, including savory baked goods, prosciutto with peaches, and fruits designed to complement various wines and sake.

The all-inclusive nature of TAOYA means guests can indulge without worrying about additional charges, enhancing the overall value of their stay.

Lounge Service Overview

• - Participating Facilities: 12 TAOYA locations nationwide.
• - Operating Hours:

- Afternoon Tea: 2 PM - 5 PM
- Night Afternoon Tea: 5 PM - 10 PM
- Note: Menu offerings may vary between facilities, and certain places like TAOYA Nasushiobara do not offer night tea.
- Some facilities may already be serving select sweets, and menu items can change based on ingredient availability. Additional adjustments to service hours may occur depending on occupancy and specific facilities.

Featured Delicacies

Here are some highlights from the new tea menu:

• - Mont Blanc: Handcrafted with care, this signature dessert features a creamy chestnut topping shaped to perfection right after you place your order. A must-try!
• - Amaou Jelly: Bursting with flavor, this dessert encapsulates the juice of Japan’s renowned Amaou strawberry, presenting a delightful, fresh, and aromatic treat perfect for spring.
• - Uji Matcha Cake: This cake balances the rich notes of Uji matcha and chocolate, offering a refined taste experience that appeals to the adult palate.
• - Prosciutto with Peach: A delightful combination of the savory saltiness of prosciutto paired with the sweet elegance of peaches. This dish pairs beautifully with both wine and sake.

About TAOYA

Embracing the philosophy of "Relaxed and Serene," TAOYA showcases a collection of onsen resorts. Each of the 12 locations, stretching from Miyagi to Wakayama, offers breathtaking views, rich natural landscapes, and a luxurious atmosphere where guests can immerse themselves in quality hot springs while experiencing world-class all-inclusive service. The focus is on providing a refined and extraordinary retreat, where every detail contributes to a remarkable getaway.

For more details, please visit: TAOYA website.

List of TAOYA Facilities (as of March 2026)

• - TAOYA Akiu (Miyagi Prefecture)
• - TAOYA Nasushiobara (Tochigi Prefecture)
• - TAOYA Kawaji (Tochigi Prefecture)
• - TAOYA Nikkokirifuri (Tochigi Prefecture)
• - TAOYA Hakone (Kanagawa Prefecture)
• - TAOYA Wakura (Ishikawa Prefecture)
• - TAOYA Kisoji (Nagano Prefecture)
• - TAOYA Gero (Gifu Prefecture)
• - TAOYA Shima (Mie Prefecture)
• - TAOYA Minami-Shima (Mie Prefecture)
• - TAOYA Nachikatsuura (Wakayama Prefecture)
• - TAOYA Shirahama Chijo (Wakayama Prefecture)

Company Overview

• - Company Name: GENSEN HOLDINGS Co., Ltd.
• - Location: 7-16-21 Ginza, Chuo-ku, Tokyo, Japan
• - Established: December 5th, 2017 (Founded November 2001)
• - CEO: Shunsuke Kawasaki
• - Business: Operates a range of hot spring businesses, hotels, bathing facilities, and theme parks across the country, part of the Oedo Onsen Monogatari group with 73 facilities as of March 2026.
• - Website: GENSEN HOLDINGS