Prospera Financial Services Appoints Paul Keeton as Chief Investment Officer

Prospera Financial Services Names Paul Keeton as Chief Investment Officer

On February 4, 2026, Prospera Financial Services, Inc., a distinguished wealth management firm, announced the promotion of Paul Keeton to the prominent position of Chief Investment Officer (CIO). This move signifies a pivotal shift in the firm’s approach to investment services as it aims to bolster its offerings in a rapidly evolving financial landscape.

In his new role, Keeton will be responsible for orchestrating all dimensions of Prospera’s tailored investment services. This encompasses various assets, including alternative investments, fixed income products, and annuity services, along with proprietary research development. Known for his proactive and collaborative approach, Keeton closely engages with advisors to tailor investment strategies that align precisely with client objectives.

“Paul has been instrumental in shaping our product suite and advisory services,” stated Tarah Williams, President and COO of Prospera. “I have unwavering confidence in his capability as he steps into this expanded leadership role.” Williams highlights Keeton's extensive industry knowledge, which has been crucial in equipping advisors to meet their clients' diverse needs. Moving forward, he will continue to lead the equity and fixed income desks and will also undertake the responsibility of developing custom investment models and strategies.

Keeton's journey in the financial services sector began as an analyst at Dorsey, Wright & Associates in 1997, where he advanced to become a Senior Vice President. His tenure at Dorsey witnessed the creation of various investment solutions, including guided models, exchange-traded funds (ETFs), structured products, and managed account strategies. In addition to his professional experience, he has co-authored multiple books on investment and has been a fixture in teaching risk management frameworks to financial professionals for over two decades. After two decades at Dorsey, Keeton joined Prospera in 2017 as Managing Director of Investment Advisory Solutions.

Prospera Financial Services prides itself on its ability to maintain a personal touch while providing sophisticated financial services. The firm boasts a remarkable advisor-to-home-office ratio of 2.51, emphasizing its commitment to advisory feedback and client care. Currently managing more than $28 billion in assets, Prospera has a proven track record of excellence in the financial advisory space.

Founded in 1982, Prospera Financial Services is a registered investment advisory and a member of FINRA and SIPC. With its headquarters located in Dallas, Texas, the firm has achieved numerous accolades over the years, including being named Broker-Dealer of the Year by Investment Advisor Magazine multiple times. Furthermore, it has received several awards from Wealth Management and is recognized for its contributions to the financial advisory community, reinforcing its commitment to independent financial advisors across the nation.

For anyone interested in learning more about Prospera or exploring its wealth management services, further information can be found at www.joinprospera.com.

Conclusion

Paul Keeton's ascension as Chief Investment Officer at Prospera marks a promising evolution in the firm's investment strategy and client service approach. Under his leadership, Prospera is poised to enhance its reputation and expand its capabilities in delivering top-tier financial solutions to its advisors and clients alike.