#United States #Minnesota #CPR Training #Safe Life #HeartCert

Safe Life Expands Presence in the U.S. with HeartCert Acquisition

In an exciting development for the lifesaving solutions sector, Safe Life, a prominent provider of emergency response products across Europe and North America, has successfully acquired HeartCert, a Minnesota-based company specializing in Automated External Defibrillators (AEDs) and CPR training. This acquisition represents a strategic move for Safe Life, allowing them to bolster their training offerings and establish a solid physical presence in the Midwest, thereby enhancing their service capabilities throughout the entire U.S. market.

Founded in the Twin Cities metropolitan area, HeartCert was established by Christina Smith, a registered nurse, and her husband, Tim Smith, a former firefighter and EMT. Their shared passion for community safety and education has been the driving force behind HeartCert's growth and reputation for delivering high-quality training and services. Since its inception, the company has expanded significantly and now provides services through a network of over 120 highly qualified professionals across various regions in the United States.

Jimmy Eriksson, the CEO of Safe Life, expressed enthusiasm over the acquisition: "We are thrilled to welcome HeartCert to the Safe Life family. CPR and first aid training are crucial pillars for us, and we're delighted to add a growth engine in the Midwest while strengthening our national delivery network. We look forward to what we can achieve together, as making lifesaving technology accessible to trained community members ultimately contributes to saving more lives."

The integration of HeartCert into Safe Life’s operations will not compromise the established brand; instead, HeartCert will continue to operate under its well-respected name while leveraging Safe Life's extensive resources and product range. The co-founders, Christina and Tim Smith, will remain at the helm of HeartCert, continuing to steer their organization towards success while exploring new horizons backed by Safe Life's capabilities.

Christina and Tim shared their excitement about the union, stating, "Joining Safe Life presents a significant opportunity for our business to extend our impact and help save more lives. The HeartCert team has built great relationships with clients and genuinely made a difference for individuals and communities we serve. By joining a larger, growth-focused organization, we can remain focused on what we do best, supported by a global team that shares our values. We are eager to see the impact we can create together as HeartCert and Safe Life move forward collectively."

Safe Life's approach since its inception has combined strong organic growth with strategic acquisitions of leading companies in the field. This acquisition marks a significant milestone in that strategy. With the rising demand for AEDs and CPR training, Safe Life remains committed to seeking further strategic opportunities to expand its reach and influence in the industry.

About Safe Life

Founded in 2019, Safe Life is a group focused on providing vital assistance equipment and training. With a primary focus on AEDs, the company has rapidly grown across Europe and North America through a series of successful acquisitions, championing a shared vision for safer communities globally. For more information, visit Safe Life.

About HeartCert

HeartCert is headquartered in Minnesota and stands out as a leader in CPR training, first aid, and healthcare assistant training, along with AED distribution and emergency medical equipment. With its nationwide delivery capabilities, HeartCert provides vital training and resources to individuals, businesses, and organizations all over the country. They are committed to adhering to the highest quality standards, ensuring that individuals and organizations are well-equipped to respond effectively to critical situations, anywhere they are. For more information on HeartCert and its training options, visit HeartCert.