COCOZAS Launches First Physical Location for Vacation Rental Platform '＆ VILLA' in Nasu Town
COCOZAS Co., Ltd., headquartered in Minato, Tokyo, has recently made a significant announcement: the opening of its first physical store, the ‘＆ VILLA Nasu Kaido Store’, on June 4, 2026, in Nasu Town, Tochigi Prefecture. This new venture signifies the brand's commitment to enhancing customer experience through direct interaction and support.
The location of the ‘＆ VILLA Nasu Kaido Store’ is strategically positioned along the main road of Nasu, directly opposite the 'Nasu Kogen Yuyai no Mori' roadside station. This prime spot is intended to attract tourists as well as potential residents considering relocation to the area, making it easily accessible. The store features a serene, resort-like ambiance, decorated with a high ceiling and timber beams, emphasizing the tranquil escape that vacation rentals provide.
As a comprehensive concierge for vacation homes and lodgings, this store is designed to cater to a variety of customer inquiries related to the buying, selling, starting, and improving of vacation rentals. Visitors can glean insights into various matters, such as the management of vacation rental properties through their service ‘＆ Yado Management’, consultations on planning and establishing vacation rental facilities, or inquiries regarding the purchase and sale of vacation homes. This is all complemented by personalized bookings for COCO VILLA accommodations and individual consultations for joint ownership programs like ‘COCO VILLA Owners’.
Customers can walk in without prior appointments, reflecting COCOZAS’s dedication to making their services readily available and approachable. However, if someone prefers to set up a meeting ahead of time, they can do so via the official website’s inquiry form.
In tandem with their new store opening, COCOZAS has a strong operational history in the Nasu region, proudly managing two facilities: 'COCO VILLA Nasu Shirakawa Onsen' and 'COCO VILLA Nasu Kogen'. They are committed to enhancing their services in this area, having laid the groundwork for collaboration with renowned sauna creator ‘madsaunist’, who is currently developing a new space within Nasu (already sold out).
This expansion into physical retail aims to offer a more approachable and nuanced consultation experience for clients interested in vacation rentals in the Nasu area. With this store as the first chapter, COCOZAS plans to replicate this model in other regions progressively.
Overview of ‘＆ VILLA Nasu Kaido Store’
About ‘＆ VILLA’
‘＆ VILLA’ is a comprehensive platform dedicated to vacation rentals, offering support from planning and attracting guests to management and sales—integrated services. Launched in March 2026, this platform draws on vast knowledge gained through the operation of COCOZAS’s own brand, 'COCO VILLA'. They provide management services ('＆ Yado Management') and planning and design assistance ('＆ Yado Planning'), with future services aimed at establishing a sales platform and a sauna-specific reservation site among others.
Company Information
The location of the ‘＆ VILLA Nasu Kaido Store’ is strategically positioned along the main road of Nasu, directly opposite the 'Nasu Kogen Yuyai no Mori' roadside station. This prime spot is intended to attract tourists as well as potential residents considering relocation to the area, making it easily accessible. The store features a serene, resort-like ambiance, decorated with a high ceiling and timber beams, emphasizing the tranquil escape that vacation rentals provide.
As a comprehensive concierge for vacation homes and lodgings, this store is designed to cater to a variety of customer inquiries related to the buying, selling, starting, and improving of vacation rentals. Visitors can glean insights into various matters, such as the management of vacation rental properties through their service ‘＆ Yado Management’, consultations on planning and establishing vacation rental facilities, or inquiries regarding the purchase and sale of vacation homes. This is all complemented by personalized bookings for COCO VILLA accommodations and individual consultations for joint ownership programs like ‘COCO VILLA Owners’.
Customers can walk in without prior appointments, reflecting COCOZAS’s dedication to making their services readily available and approachable. However, if someone prefers to set up a meeting ahead of time, they can do so via the official website’s inquiry form.
In tandem with their new store opening, COCOZAS has a strong operational history in the Nasu region, proudly managing two facilities: 'COCO VILLA Nasu Shirakawa Onsen' and 'COCO VILLA Nasu Kogen'. They are committed to enhancing their services in this area, having laid the groundwork for collaboration with renowned sauna creator ‘madsaunist’, who is currently developing a new space within Nasu (already sold out).
This expansion into physical retail aims to offer a more approachable and nuanced consultation experience for clients interested in vacation rentals in the Nasu area. With this store as the first chapter, COCOZAS plans to replicate this model in other regions progressively.
Overview of ‘＆ VILLA Nasu Kaido Store’
- - Location: 5288-1 Takaku Kou, Nasu Town, Tochigi Prefecture, 325-0001
- - Google Maps: Find Us Here
- - Hours: 10:00 AM - 6:00 PM
- - Closed: Open year-round, except during New Year’s holidays.
About ‘＆ VILLA’
‘＆ VILLA’ is a comprehensive platform dedicated to vacation rentals, offering support from planning and attracting guests to management and sales—integrated services. Launched in March 2026, this platform draws on vast knowledge gained through the operation of COCOZAS’s own brand, 'COCO VILLA'. They provide management services ('＆ Yado Management') and planning and design assistance ('＆ Yado Planning'), with future services aimed at establishing a sales platform and a sauna-specific reservation site among others.
Company Information
- - Name: COCOZAS Co., Ltd.
- - CEO: Yoshito Ando
- - Founded: July 11, 2016
- - Location: 2-39-3 Nishi-Shimbashi, Minato, Tokyo
- - Website: Visit Us
- - Services: Providing comprehensive platform for vacation rental management, development, operation, and marketing. Launch of joint ownership models, urban private sauna businesses, and various life design services.
Topics Consumer Products & Retail）
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