BOTEJYU x Miku
2026-07-14 03:04:10

BOTEJYU Group Partners with Hatsune Miku for a Unique Culinary Experience!

BOTEJYU Group & Hatsune Miku Collaboration



The BOTEJYU Group, renowned for its specialty okonomiyaki since 1946, is celebrating its 80th anniversary by partnering with the beloved virtual star Hatsune Miku for a one-of-a-kind collaboration. From July 23 (Thursday) to August 31 (Monday), 2026, customers can immerse themselves in a unique dining experience featuring limited-edition menus inspired by Miku and her fellow Piapro Characters. This event not only highlights Japanese culinary traditions but also seeks to enchant fans of all ages!

The campaign marks an exciting intersection of food and pop culture, with exclusive dishes and merchandise celebrating various characters such as Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO, and KAITO. Here’s a closer look at what to expect:

Exciting Limited-Time Menu


Six exclusive food items will be available during the collaboration:
1. Hatsune Miku's Negiyaki - A savory pancake with pork ham and green onion, drizzled with soy sauce.
2. Kagamine Rin's Takoyaki - Octopus balls served with shrimp sauce, white mayo, and grated cheese.
3. Kagamine Len's Carbonara Modern - A contemporary twist featuring pork and carbonara sauce.
4. Megurine Luka's Seafood Okonomiyaki - A fluffy pancake packed with shrimp, squid, salmon flakes, and spicy mayo.
5. MEIKO's Tomato Curry Yakisoba - Stir-fried noodles with chicken and tomatoes in a rich curry sauce.
6. KAITO's Potato Salad - A refreshing salad mixed with apple and wafer crisps.

Beverage options will include unique drinks such as Hatsune Miku's Blue Apple Mint Soda and others featuring raspberry, banana, and orange flavors. When patrons order from the collaboration menu, they will receive special collectible cards as part of the promotional offer.

Exclusive Merchandise


The event will also feature original goods, ranging from large acrylic stands to trading can badges, each themed around the characters involved. Prices vary depending on the specific items—check local stores for availability.

Merchandise highlights include:
  • - Acrylic stands (various characters) priced at ¥4,000
  • - Large tapestry featuring character artwork at ¥10,000
  • - Clear fans and other unique collectibles

Additionally, customers spending over ¥3,000 on merchandise will receive a mini can badge! Note that these items are only available in store and need to be purchased alongside a meal.

In-Store Experiences


Participating BOTEJYU locations will feature character panels, allowing fans to take pictures with their favorite characters in a themed environment. Restaurants where you can enjoy this experience include BOTEJYU’s Shibuya, Ikebukuro, and Dotonbori locations, among others.

With character-themed decorations and menus, each visit promises excitement and joyful memories for fans!

Social Media Campaigns


To commemorate this event, BOTEJYU Group will run social media campaigns on X (formerly Twitter). By following their account and sharing photos of the special menu items with designated hashtags, participants have the chance to win dining vouchers or exclusive merchandise.

Conclusion


Don’t miss out on this unique opportunity to combine culinary delights with the captivating world of Hatsune Miku and her friends! With delightful cuisine, exclusive goods, and memorable experiences, this collaboration from July 23 to August 31, 2026, is set to be an unforgettable festivity for fans of all ages. Mark your calendars for this special culinary adventure with the BOTEJYU Group!

For further details, visit BOTEJYU's special page and stay updated through their official social channels.


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Topics Consumer Products & Retail)

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