#Japan #Tokyo #Workplace Culture #Entertainment #Infollens

Infollens: Redefining Workplace Culture in the Entertainment Industry

As Infollens celebrated its 10th anniversary in the heart of Tokyo, it unveiled remarkable statistics that challenge the norms of workplace culture in the entertainment industry. Founded by CEO Hiroshi Yasukawa, the company has maintained a zero turnover rate over the past decade, an impressive feat in a sector notorious for high employee attrition. With 100% of male employees taking paternity leave and 50% of managerial roles occupied by women, Infollens stands out as a beacon of diversity and inclusion.

A Look at Infollens' Workplace Statistics

Infollens' achievements speak for themselves. In a time when employee retention is a significant challenge for many companies, Infollens has built a nurturing work environment, evidenced by the following statistics:

• - Male Paternity Leave Rate: 100% compared to Japan's national average of 30.1% (Ministry of Health, Labour and Welfare, August 2024).
• - Turnover Rate for Regular Employees: 0% against a national average of 11.9% (Ministry of Health, Labour and Welfare, August 2024).
• - Female Leadership Rate: 50% versus the national average of only 9.9% (Teikoku Data Bank, July 2024).

These numbers illustrate how Infollens has not only embraced growth but done so sustainably by prioritizing employee well-being.

The Culture of Passion and Discipline

So, what is the secret behind this success? Infollens has fostered a corporate culture where individual passion and team discipline coalesce seamlessly. The company encourages team collaboration, especially when it comes to supporting employees through life's various stages, such as taking paternity leave.

An environment where every employee, regardless of age or gender, can voice their opinions openly is maintained, all while promoting a sense of accountability toward shared goals. This balance between individual discretion and team discipline is vital for sustained growth within the organization.

This culture directly links with Infollens' business model. In the entertainment sector, a fan's passion is one of the most invaluable assets in generating hits. Infollens remains committed to upholding the integrity and enhancing the value of the brands it represents through thoughtful marketing and product development.

Voices from the Ground

To provide a glimpse into the company's culture, we present insights from employees who embody the working environment at Infollens:

A Male Employee Balancing Parenthood and Career

“I took paternity leave for both my first and second child. Thanks to the team's incredible support during my leave, I could fully focus on my family. Post-leave, I returned to work smoothly, feeling positive about balancing my career and home life. This experience solidified my belief that an environment enabling men to take paternity leave is significantly in place.”— Sugihara, Logistics Team Leader.

Turning Passion into Business Strategy

“As someone involved in product planning and PR, I collect VTuber and anime merchandise in my personal life. While planning a POP-UP store, I proposed inviting cosplayers to amplify fan joy, and it was instantly accepted. My insights related to preferences and exciting concepts drawn from my hobbies make a real impact on our product strategies, reflecting the flexible and creative approach of Infollens.” — Yokoyama, PR / In-house Product Team.

A Female Manager Sharing Her Insights

“I originally joined the EC team, but my passion for merchandise naturally led me to the product planning team, where I was later appointed as a manager based on my performance. The flexible environment at Infollens encourages proposals and challenges that channel our ‘likes’ into business. Every employee is evaluated on merit, regardless of age or gender, which is crucial to keeping our turnover rate at 0% over the last 10 years.” — Shinko, In-house Product Team Manager.

These testimonies underscore that Infollens does not just communicate its values—it embodies them. The company's efforts are bolstered by regular employee engagement activities, including family-invited BBQ events and team-building retreats, all of which nurture a strong team spirit.

Looking Ahead

This article is part of a multi-part series celebrating Infollens' 10th anniversary, showcasing the company's unique vineyard of values. Future articles will touch on:

• - Part 3 (Scheduled for September 17): The Future Vision—Pursuing Global Partnerships to Expand Overseas.

Delve into the first article of this series, detailing how Infollens has successfully launched over 100 international IPs, capturing the essence of fan engagement: Read more.

About INFOLENS GEEK SHOP

INFOLENS GEEK SHOP is the ultimate destination for authentic merchandise from globally popular games and media, featuring a curated collection of 300 official licensed products available for easy online purchasing in Japan. In March 2023, a new store opened at Ikebukuro Parco, offering customers a vast selection of merchandise available for direct purchase.

Store Information

Online Shop URL: INFOLENS GEEK SHOP
Location: 171-8557 Tokyo, Toshima, Minami Ikebukuro 1-28-2 Ikebukuro PARCO Main Building 6F
TEL: 03-5985-4011
Official X Account: INFOLENS GEEK SHOP

About Infollens Inc.

Infollens Inc. specializes in sourcing and selling officially licensed products from worldwide popular content. With around 500 items, including imports, we service both wholesale to retailers and manage our online and direct retail operations.

Company Name: Infollens Inc.
CEO: Hiroshi Yasukawa
Head Office: 1-12-11 Minato, Chuo-ku, Tokyo, 9th Floor, Yaesu 7th Nagaoka Building
Established: October 2018
Business Activities: Import and sales of entertainment-related products
Website: http://www.infolens.com