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FITUR 2026 Expands Its Technological Dimension with the Knowledge Hub

The International Tourism Trade Fair, known as FITUR, is set to make waves in the industry with its upcoming event scheduled from January 21 to 25, 2026, at the IFEMA MADRID. This year, FITUR elevates its technological presence significantly with the introduction of the Knowledge Hub, which will serve as the focal point for tourism innovation during the fair.

A Platform for Technological Advancement

Located in Hall 12, the Knowledge Hub is designed to be a cutting-edge space occupied by leading companies from around the globe, each a standout in the digital ecosystem. This ambitious initiative aims to gather and disseminate high-impact content that is shaping the future of the tourism industry. The 2026 iteration marks a 35% growth in the Travel Technology area, highlighting the way technology facilitates transformation within the sector.

During the three professional days from January 21 to 23, Hall 12 will be alive with activity. Industry experts will convene to share insights and best practices across hundreds of sessions crafted to address contemporary challenges and advancements in tourism.

Highlights of the Knowledge Hub

The Knowledge Hub will host:

• - Travel Technology area: With over 100 companies from 20 different countries participating, it emphasizes the profound impact of technology on tourism.
• - FITUR TechY: In partnership with the Spanish Hotel Technology Institute (ITH), this segment will spotlight technological advancements relevant to hotels and hospitality.
• - FITUR Know-How Export, FITUR Sports, FITUR Talent: These initiatives aim to enhance knowledge exchange and promote talent development within the tourism sector.
• - FITURNEXT Observatory: A resource dedicated to sustainability, exploring trends that contribute effectively to eco-friendly tourism.

This integration is pivotal, especially as Hall 12 is centrally located with direct access to FITUR, allowing seamless movement for visitors between various halls. This strategic positioning not only enhances visitor experience but also reinforces the Knowledge Hub's role in the trade fair, guaranteeing visibility and impact for all exhibitors and activities taking place.

Understanding the Bigger Picture

FITUR 2026 will occupy a total of nine halls, including Halls 3 to 10, showcasing diverse offerings from various sectors of the tourism industry. Different halls will be dedicated to regions such as the Americas, Europe, Asia-Pacific, and more. This includes a special focus on niche markets such as FITUR LGBT+ and various technology companies enhancing tourism services.

Through this expansive setup, FITUR aims to create an engaging and specialized environment tailored for professionals in the tourism sector. The influence of FITUR extends beyond the professional weekdays; it transforms the venue into a vibrant experience during the weekend, appealing directly to the general public.

With its 46th edition approaching, FITUR 2026 is primed to be a landmark event, redefining the role of technology in tourism and promoting a global dialogue that drives innovation and sustainability.

Get Ready for FITUR 2026

As the date draws near, preparations are underway to ensure an impactful experience for all attendees. The Knowledge Hub stands as a testament to FITUR's commitment to not only showcase the latest offerings in tourism but to facilitate learning and connection across the industry.
Join us from January 21 to 25, 2026, at IFEMA MADRID to witness the future of tourism unfold at FITUR 2026, where innovation and technology take center stage.