Send2Press Expands AI Seeding for Improved Brand Visibility in Marketing

Send2Press Enhances AI Seeding for Marketing Success

In a groundbreaking development for public relations and marketing professionals, Send2Press, a well-established newswire service with over 26 years of experience, has announced the expansion of its "AI Seeding" campaign. This innovative initiative, designed to prepare brands for the rise of AI answer engines, aims to increase visibility through a strategic approach to content distribution in the age of artificial intelligence.

The Rise of AI Answer Engines

As artificial intelligence becomes increasingly integrated into search technologies, the way brands communicate has also evolved. Recognizing this shift, Send2Press initiated its AI Seeding campaign in 2025. The program focuses on optimizing press release content to ensure it aligns with common searches made by AI platforms. For example, crafting press releases that feature relevant keywords such as 'take out tacos in San Diego' isn't drastically different from traditional search engine optimization (SEO), yet it is crucial in today's digital marketing landscape.

What is AEO?

Send2Press refers to this process as AI Engine Optimization (AEO). This new terminology signifies a dual strategy:
1. Incorporating Relevant Answers: Crafting press releases that include answers and information specific to user queries is essential for gaining traction in AI searches.
2. Conducting Manual Searches: The process involves performing custom searches and queries across top AI engines, which include ChatGPT, Claude, Perplexity, Gemini, and Copilot. By integrating full-text announcements and relevant keywords, the seeding aims to improve how brands show up on these powerful platforms.

"While the effectiveness of this approach may not always be guaranteed, we have observed some positive results with our clients' visibility in direct AI queries over the past 15 months," said Christopher Simmons, co-founder of Send2Press.

Client Benefits and Cost-Effectiveness

One of the standout features of this expansion is that it provides clients an alternative to the rising costs associated with automated AEO startups and SEO firms. By avoiding expensive monthly fees for repetitive, automated queries, Send2Press clients can significantly reduce their marketing expenditures. This strategic adjustment comes amid a surge of companies making aggressive claims without substantial proof of effectiveness in the AI space.

Moreover, as part of the 2026 enhancement, all clients utilizing Send2Press's proprietary PRtrax™ reporting tool can now execute one-click custom queries related to their press releases. This feature eliminates the need for additional fees, thus empowering clients to independently investigate their news impact.

The Legacy of Send2Press

Send2Press® Newswire, a unit of NEOTROPE®, has been a pioneer in online press release distribution since its launch in 2000. With esteemed credibility and a dedication to transparency, Send2Press has successfully merged traditional press strategies with modern digital needs. The company's co-founder, Christopher Simmons, alongside his late father, Dr. JL Simmons, PhD, has cultivated a service that emphasizes affordability and personalization, making powerful PR tools accessible to all.

As the marketing landscape continues to transform with technology, Send2Press's AI Seeding initiative stands as a testament to innovation within the communications sector. By adapting to new trends and offering tailored solutions for brands, Send2Press reaffirms its commitment to helping businesses navigate the evolving digital market landscape effectively.

For more information on Send2Press's services and how they can help your brand, visit their official site.