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VEOCEL™ Lyocell Fibers for Enhanced Cleaning at WOW 2025

The World of Wipes (WOW) 2025 event in Columbus, Ohio, is set to spotlight Lenzing’s innovative brand, VEOCEL™, as it unveils its new Lyocell fibers specifically engineered for enhanced cleaning. This initiative aligns with VEOCEL™'s overarching theme, "Unleash Possibilities," emphasizing the potential of using advanced cellulosic fibers to reinvent the cleaning product landscape.

For those unfamiliar, VEOCEL™ is renowned for its dedication to environmentally responsible cleaning solutions, utilizing wood-based raw materials as a sustainable alternative to conventional fossil-based synthetics. This new product is poised to significantly cut down on plastic waste generated from disposable wipes, making a notable contribution to ecological conservation efforts.

Enhanced Performance in Cleaning

The introduction of VEOCEL™ Lyocell fibers aims to bolster the effectiveness of surface cleaning and disinfecting wipes. These fibers are meticulously designed to improve overall wiping performance, resulting in stronger and denser fabrics that guarantee a superior user experience. The innovative fibers ensure even liquid distribution, which minimizes excess dripping and enhances control for the end user. In fact, wipes manufactured with VEOCEL™ fibers can effectively cover up to twice the surface area compared to traditional fossil-based options, ultimately leading to a more efficient disinfecting process.

One remarkable characteristic of these new fibers is their harmonious compatibility with common active ingredients found in many disinfectants, particularly quaternary ammonium compounds (quats). Unlike other cellulosic fibers that require extensive chemical modifications to achieve similar effectiveness, VEOCEL™ fibers are crafted through a conscientious selection of materials and optimized production techniques. This results in fibers that maintain consistent binding properties, enabling them to be utilized in applications where plastic-based materials have predominated.

On top of this, the VEOCEL™ fibers boast excellent wet strength and superior form stability. They are crafted to maintain their structural integrity, even at reduced basis weights, making them particularly suited for rigorous cleaning settings—ranging from household and personal care applications to larger industrial and institutional uses.

Environmental Commitment

All VEOCEL™ Lyocell fibers are not only sourced from wood but are also biodegradable, manufactured through a resource-efficient closed-loop process characterized by low emissions. The Enhanced Cleaning variant of VEOCEL™ fibers upholds these environmental standards while delivering exceptional technical performance.

Patricia A. Sargeant, Executive Vice President Nonwovens at Lenzing AG, conveyed the significance of this innovation: "With the introduction of our VEOCEL™ Lyocell fibers for Enhanced Cleaning, we are unleashing new possibilities for our customers to choose cellulosic fibers in disinfecting wipes, empowering excellent performance while advancing their commitment to environmental responsibility."

Discovering Innovation at WOW 2025

Attendees at WOW 2025, taking place from July 21 to 24, can visit Lenzing at Tabletop #405 to explore how VEOCEL™ Lyocell fibers enhance hygiene, efficiency, and responsible use of materials in cleaning products. Additionally, Axel Russler, Innovation Project Manager for Nonwovens, will present insights into the development and real-world applications of these fibers during the INDA-hosted pre-show webinar titled "Advanced Cellulosic Solution for Disinfection Wipes."

Explore the future of cleaning products with VEOCEL™ at WOW 2025—a step toward a much-needed transformation in sustainable cleaning solutions. With VEOCEL™, cleaning can be both efficient and environmentally friendly, merging performance with sustainability for a better tomorrow.