Shibataya Holdings Acquires Matsuda Sake Store in Marugame

In a recent significant development in the sake industry, Shibataya Holdings, a global enterprise specializing in the liquor business, has officially acquired Matsuda Sake Store located in Marugame City, Kagawa Prefecture. This acquisition was supported by BATONZ, a platform that aids in M&A and business succession, in collaboration with the Kagawa Prefectural Business Succession and Continuation Support Center.

The Acquisition Overview

Shibataya Holdings, which oversees a core business of liquor distribution with multiple affiliated companies, completed the acquisition of Matsuda Sake Store in October 2024. During the same month, they established “K.K. Matsuda Shuhan,” initiating operations under this new name. Takumi Sugimura, who serves as a representative in another affiliated company, Mishima Sake Store, will also take on leadership at the new entity. He aims to leverage Shibataya’s extensive experience and knowledge in the industry for further growth.

Insights from Matsuda Sake Store’s Owner

Eiki Matsuda, the owner of Matsuda Sake Store, expressed his gratitude for the long-standing relationships with his customers. He felt it was crucial not to burden them with potential disruptions due to his retirement. He reflected on the importance of ensuring that a reputable company continued operations in his stead. Although initially hesitant to force his children into the business, he believed it would be better for the store to thrive under a capable new ownership. This realization ultimately led him to consider the divestment seriously.

“Meeting with Shibataya felt like a genuine ‘fate’ moment. Without their introduction, I might still be struggling to find a suitable buyer,” Matsuda noted.

Comments from Shibataya Holdings

Mr. Osamu Kobayashi, a board member at Shibataya Holdings, emphasized that while negotiations are part of the M&A process, the character and passion of the parties involved are of utmost importance. His initial interactions with Matsuda revealed his energetic spirit, reassuring Shibataya’s team about moving forward despite logistical challenges. He expressed a strong commitment to preserving local liquor culture and aims to ensure that the essence of the sake shop endures in the community.

“We believe it’s vital to maintain the presence of liquor stores in the area. Our philosophy focuses on retaining the company name and upholding employment for current staff,” Kobayashi added.

Support from Local Business Succession Center

Shinji Matsumoto, the head of the Kagawa Prefectural Business Succession and Continuation Support Center, remarked on the significance of the partnership. He noted that the connection between both companies turned out to be remarkably beneficial for the community.

Before the formal acquisition processes commenced, Matsuda had consulted with the center about the transfer of liquor sales licenses. Although an alternate route had originally been explored, the establishment of a new company opened the door for renewed consultations and successful matchmaking.

Matsumoto also praised BATONZ’s adeptness in navigating the complexities of M&A, leading to a successful conclusion within a year—a feat that often extends beyond that timeframe.

Final Thoughts

Yasuo Suzuki, Chief Administrative Officer at BATONZ, highlighted the seamless transition made possible through expert guidance and a shared vision for the future. Both Matsuda and Kobayashi significantly contributed to a well-thought-out transition. He expressed optimism for Matsuda Sake Store's future under the stable management of Shibataya Holdings.

As BATONZ strives for a society where M&A transactions are accessible and straightforward for all, they continue to lead the industry with their innovative support services, achieving the highest market share in Japan for M&A platforms.

For a company that values community ties and cultural heritage, Shibataya Holdings' acquisition is more than a business deal; it’s a commitment to nurturing tradition and fostering growth in local industries.

About BATONZ

Company Name: BATONZ Inc.
Location: Chuo-ku, Tokyo, Japan
Established: April 2018
Capital: 100 million yen
CEO: Yuichi Kamise
Business: M&A matching and consulting services, operating a platform that supports business succession.
Website: BATONZ Official Site

Through this acquisition, Shibataya Holdings not only secures Matsuda Sake Store’s legacy but also reinforces their dedication to maintaining the cultural fabric of local sake commerce in Kagawa Prefecture.