#Japan #Tokyo #Matsukiyo #Asahi Group #SPICA

SPICA: A New Era in Diet and Daily Care

In a significant partnership, Matsukiyo Group and Asahi Group Foods have jointly launched SPICA, an innovative private brand that focuses on diet and daily care. Headquartered in Bunkyo, Tokyo, Matsukiyo Group operates over 3,600 stores across Japan, while also extending its reach to Asia with 98 stores in six regions. The launch of SPICA aims to transform everyday health and wellness practices by combining their expertise in consumer insights and product development.

The Vision Behind SPICA

SPICA, named after the brightest star in the Virgo constellation, symbolizes a bright and positive approach towards health and beauty. The brand aims to cater to the rising consumer demand for “easy” and “effective” products for weight management and daily wellness. With insights gained from more than 160 million customer interactions, SPICA brings products that seamlessly integrate into daily routines.

The initial product lineup includes six offerings, from shakes to chewable supplements, all formulated with yeast cell walls—a unique ingredient that Asahi Group Foods has extensively researched. These products are designed with consumers in mind who are looking for convenient and tasty options that support both weight loss and a healthy lifestyle.

Unique Ingredients for Holistic Care

All SPICA products utilize yeast cell walls, which are rich in protein and dietary fiber, to assist in body shaping. This innovative ingredient is not only beneficial for health but also represents a sustainable approach to product development by utilizing by-products from yeast extract manufacturing.

The brand’s lineup includes:

• - Diet Support Shake: A delicious and nutritious shake that provides 20g of protein, 9,000mg of fiber, and a variety of vitamins, making it the perfect diet companion. Available flavors include Roasted Almond Latte and Cocoa Latte.
• - Chewable Supplements: These gummies are designed for those who enjoy flavorful health products. One example is the Citrus Mango chewable, which combines ingredients like Salacia and plant extracts.
• - Daily Care Supplements: Designed with key components like black ginger and vitamins, these supplements can be easily integrated into everyday routines, whether before a workout or winding down for the night.

Sustainable and Accessible Health Solutions

With health and beauty becoming increasingly intertwined in consumer lifestyle choices, SPICA emphasizes a no-stress approach to diet and wellness. Its packaging is crafted to evoke a sense of lightness and positivity, encouraging users to embrace a healthier lifestyle while indulging in flavors they love.

As part of the launch, products will be available at Matsumoto Kiyoshi and Cocokara Fine stores starting May 11, with an online sales preview on May 9. This proactive approach aims to direct connections with consumers who prioritize health and convenience.

Conclusion

The introduction of SPICA marks a fresh chapter in Matsukiyo Group's commitment to promoting health and wellness. By leveraging the strengths of both Matsukiyo and Asahi Group, this new brand is set to appeal to modern consumers seeking effective solutions for their health needs. Follow the journey of SPICA and experience the transformation it offers for everyday health habits.