#Saudi Arabia #Riyadh #Tourism Authority #WTM 2025

Unveiling Saudi Arabia's Tourism Ambitions at WTM 2025

Saudi Arabia took center stage at the World Travel Market (WTM) 2025, revealing an extraordinary lineup of global events and highlighting its iconic destinations. The Saudi Tourism Authority (STA), accompanied by 71 partners, presented the stunning 'Saudi Land' pavilion, which emphasized the country's vast potential in the tourism sector. After an impressive influx of 116 million visitors in 2024, the STA is poised to deepen global partnerships and explore the myriad opportunities within the world's fastest-growing tourism destination.

The pavilion's atmosphere was vibrant, showcasing the country's attractions ranging from the tranquil beauty of the Saudi Red Sea to the historical marvels of AlUla and the urban allure of Riyadh and Jeddah. Abdullah Alhagbani, Chief Partnerships and Regulatory Affairs Officer at STA, expressed excitement about welcoming global partners and guests, asserting the intention to foster collaborations and motivate mutual growth.

Highlights of the Event

During the first day at WTM, the 'Saudi Land' pavilion opened its doors to applause, marking a high-energy celebration of Saudi's tourism offerings. In a bid to solidify its commitment to the tourism industry, more than nine memorandums of understanding (MoUs) were signed with leading global travel and hospitality brands. This included agreements with prominent tourism partners, reinforcing Saudi Arabia's status as a prime destination for investors and travelers alike.

Interactive Experience and Cultural Displays

Visitors immersed themselves in the various tourist options through engaging displays. The STA showcased Saudi's Unreal Calendar, presenting a year-round framework of world-class events such as Formula 1, MDLBEAST Soundstorm, and WWE Royal Rumble. Special promotions featuring Cristiano Ronaldo underscored the energetic campaign to attract visitors. Additionally, traditional Saudi performers captivated attendees, offering a glimpse into the nation's rich heritage.

The pavilion not only highlighted key destinations like the enchanting AlUla and the pristine coastline but also introduced new attractions such as luxury developments on Shura Island and the upcoming Six Flags Qiddiya City. These initiatives are part of Saudi Arabia's ongoing commitment to innovation and superior hospitality, providing a platform for an enhanced travel experience.

Strategic Investments and Future Prospects

Abdullah Alhagbani made it clear that Saudi Arabia is transforming to become a year-round destination, backed by substantial investments in infrastructure and enhanced air connectivity. The drive to create unparalleled opportunities for trade and investment sets Saudi apart as a rapidly emerging choice for global travelers. Alhagbani emphasized that partners seeking outstanding returns should consider the unique prospects offered by Saudi.

Overall, WTM 2025 served as a significant platform for clouding connections in the tourism landscape. The event underscored Saudi Arabia's evolving market, emphasizing the potential for collaborative growth, and reaffirmed its position as a destination of choice not only for travelers but also for investors and industry players.

To learn more about Saudi Arabia’s tourism initiatives, visit VisitSaudi.com.

About the Saudi Tourism Authority (STA)

Established in June 2020, the Saudi Tourism Authority is charged with the global marketing of Saudi's tourism destinations. Its mission encompasses developing unique offerings, participating in industry events, and promoting the Saudi destination brand on an international scale. STA operates 16 representative offices worldwide, catering to 38 countries and further reinforcing the country’s dedication to tourism growth.