AI Service for Tourism
2025-04-16 06:40:28

JTB and KIYONO Collaborate to Launch New AI-Driven Service for Tourism Industry

Revolutionizing Tourism with AI



In an innovative move to transform the tourism industry, JTB Corporation and KIYONO Inc. have announced their collaboration on a new service called AI Reporter. Set to launch on April 23, this groundbreaking tool leverages data to empower tourism stakeholders to make informed strategic decisions. By automating the analysis and reporting of data, AI Reporter aims to accelerate digital transformation (DX) within the tourism sector.

Understanding AI Reporter



AI Reporter is designed as a solution to address various challenges faced by local tourism operators. Utilizing insights from Data Management Platforms (DMPs), the service enables users to generate automatic reports from AI-driven analyses. This not only ensures timely and accurate decision-making but also promotes a data-driven approach among regions looking to optimize their tourism efforts.

Key Features:


1. User-Friendly Dashboards: Designed for individuals new to data analysis, the dashboards highlight critical aspects that users need to focus on.
2. Real-Time Data Updates: Users benefit from fresh insights as the system supports both automated and manual data updates, resulting in up-to-date analysis reports.
3. Integration with Existing Tools: AI Reporter can be seamlessly added as a complementary service to existing Business Intelligence (BI) tools and DMPs, enhancing their functionalities.

Practical Applications of AI Reporter


AI Reporter opens up numerous possibilities for tourism businesses. Examples of its applications include:
  • - Analyzing visitor routes based on data collected from stamp rallies and electronic ticket usage.
  • - Comparing sales data from various reservations and ticket sales with past performance for actionable insights.
  • - Profiling traveler personas using data from multiple reservations to better understand audience preferences.
  • - Offering suggestions for problem-solving based on the analysis of diverse datasets.

Feedback from Users


Hidetaka Iwadou, Director of the Kanmon Strait City DMO, shared his enthusiasm for the new service stating, “As part of a project aimed at improving visitor satisfaction and revitalizing the local economy in the Kanmon Strait area, we launched a DMP in its first phase this year. With the inclusion of AI Reporter to assist in data analysis, we are elevating our efforts. We’re committed to supporting local businesses with this environment, enhancing strategy formulation based on visitor behavior analysis, and helping to unlock new business opportunities.” He emphasized how AI would enrich the appeal of the Kanmon Strait area, underpinning their goal of regional growth.

Continuing the Journey Towards Digital Transformation


JTB and KIYONO are committed to advancing tourism DX by aiding local businesses and government organizations in harnessing data for strategic decision-making. The duo plans to expand functionality and develop new solutions that will further support the transition into data-driven management.

About the Companies


JTB Corporation specializes in creating interactions through its extensive network, aiding in resolving challenges faced by local tourism operators. The company continually strives to foster innovation and create new value in the tourism space, connecting people, places, and experiences.

KIYONO Inc. focuses on delivering advanced, AI-driven solutions that promote the digital transformation of the tourism sector. The company aims to deliver unforgettable customer experiences that exceed travelers’ expectations, making every journey memorable.

For inquiries, please contact the JTB Area Solutions Department at dx_solution@jtb.com (available from 9:30 AM to 5:30 PM, excluding weekends and holidays).


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Topics Consumer Technology)

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