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SIRUI’s Triumph at NAB Show 2026

SIRUI has made waves at the 2026 NAB Show, clinching the prestigious 'Best of Show' award for their innovative Vision Prime T1.4 Full-Frame Cine Lens Series. This accolade not only highlights the brand’s commitment to advancing optical technology but also coincides with the introduction of new focal lengths, further expanding the versatility available to filmmakers.

A New Era of Cinematic Excellence

During a celebrated event that runs until April 22, SIRUI has unveiled exciting additions to both the Vision Prime and IronStar lens families. These newly introduced focal lengths empower filmmakers by offering a diversity of options, spanning from ultra-wide to telephoto, all supported by SIRUI's flexible mount systems.

Lijie, the CEO of SIRUI, expressed pride in this recognition, stating, "Winning the 'Best of Show' award is a strong acknowledgment of our dedication to optical innovation."

Vision Prime Series Enhancements

The Vision Prime Series is particularly noteworthy as it is SIRUI’s first cine lens range that features an interchangeable mount system. This flexible design allows filmmakers to conveniently swap between different camera mounts, ensuring compatibility with a myriad of filming systems.

The lineup has now expanded to include:

• - 15mm: Perfect for wide-angle shots, making it ideal for landscape photography.
• - 75mm: Offers natural compression, suited for portraiture and medium telephoto shooting.
• - 150mm: Tailored for close-ups and telephoto imaging, indispensable for fine details and macro photography.

These lenses combine exceptional bokeh, impressive low-light capabilities, and outstanding optical quality, making them suitable for both amateur content creators and seasoned cinematographers alike.

IronStar Series: A Vintage Touch with Modern Performance

The IronStar Series also joins the SIRUI lens family, offering filmmakers a distinctive approach with its cinematic widescreen capabilities infused with a vintage aesthetic and contemporary optical performance. With a constant 1.5X squeeze ratio, these lenses cater to the high demands of filmmakers involved in a variety of projects, including films, advertisements, and documentaries.

The newly added focal lengths are:

• - 75mm: Ideal for storytelling and dialogue scenes that demand a balanced perspective.
• - 100mm: Excellent for macro photography, capturing intricate details with strong subject isolation, perfect for commercial needs.
• - 135mm: Specializes in tight portraits, providing excellent subject separation from distracting backgrounds.

With this expansion, SIRUI aims to furnish filmmakers with comprehensive support for diverse cinematic requirements.

Future Launch

Filmmakers eager to enhance their artistic expression with the new lenses can expect availability in the latter half of 2026.

To experience these new offerings, SIRUI invites attendees and interested filmmakers to visit booth C4539 at the NAB Show, where the company will host a series of talks and live social media streams with renowned filmmaking professionals and skilled content creators. It’s a location where creativity meets technology.

About SIRUI

SIRUI has solidified its status as a leading brand in the realms of anamorphic lens technology, lighting equipment, and camera support. With a longstanding dedication to providing filmmakers with unparalleled shooting experiences, SIRUI products continue to earn accolades for their performance at competitive prices. Their global customer service network and extensive distribution options ensure that filmmakers worldwide can access the innovative tools they need for their craft.

For more information on SIRUI's latest developments, visit their official website or follow their social media channels on Instagram, YouTube, TikTok, and Facebook.