#USA #New York #AdTech #Criteo #Michael Komasinski

Criteo Welcomes Michael Komasinski as New CEO

Criteo S.A., a prominent player in the commerce media sphere, has made a significant leadership change as it prepares for the next chapter in its growth. The Board of Directors announced the appointment of Michael Komasinski as the new Chief Executive Officer, effective February 15, 2025. Komasinski will take over from Megan Clarken, who is retiring but will assist in the transition as a senior advisor.

In the midst of a fast-evolving AdTech landscape, Criteo has been on a transformative journey, and the Board recognized the need for a leader with the expertise to navigate these changes. Rachel Picard, Chair of Criteo's Board, expressed enthusiasm about Komasinski’s appointment, highlighting his rich background in technology-driven product development and global brand management. With over 20 years of experience in the advertising technology domain, Komasinski aims to lead Criteo towards becoming a globally recognized Commerce Media Platform.

Komasinski's impressive track record speaks for itself. He previously served as CEO of the Americas and President of Global Data Technology at dentsu, one of the largest advertising holding companies worldwide. His role in driving the technological transformation of dentsu’s product suite showcased his capability to adapt and innovate amidst rapid changes in the digital marketing field. Notably, Komasinski has a strong history of fostering brand and retail relationships, a crucial component for Criteo’s growth strategy.

A Vision for Future Growth

Upon his appointment, Komasinski expressed his excitement about taking the helm at Criteo during such a pivotal time. He emphasized the enormous growth potential in the media landscape driven by advancements in artificial intelligence and the increasing prevalence of e-commerce. He stated, "Criteo's transformation into a global commerce media powerhouse has been inspiring. I'm looking forward to building upon this momentum with the outstanding team at Criteo. Together, we will deliver innovative commerce solutions for our clients while driving shareholder value."

Komasinski’s approach to leadership is characterized by collaboration and inclusivity, essential qualities for steering a diverse workforce. His extensive experience at Merkle, preceded by key roles at Razorfish and The Nielsen Company, ensures that he brings not just operational know-how but also a cultural sensitivity that reflects the modern workplace.

Looking Ahead

As Komasinski prepares to transition into this vital leadership role, he will also inherit a company that is well-positioned for growth, primarily thanks to Megan Clarken's contributions over the years. Clarken has steered Criteo through a critical phase, laying the groundwork for a robust AI-powered platform that enhances client interactions and drives effective advertising strategies. Komasinski's leadership promises to build on these established foundations, pushing Criteo towards its ambitious goal of becoming an AdTech leader on a global scale.

With Komasinski at the helm, stakeholders and clients can expect an exciting journey ahead as Criteo continues to innovate and redefine the commerce media landscape. This appointment marks a strategic step towards enhancing Criteo's already impressive capabilities in delivering impactful advertising solutions. As the company embarks on this new chapter, all eyes will be on how Komasinski harnesses his experience to propel Criteo into its next phase of growth and transformation.