In a significant move towards promoting men's involvement in fertility, Pascreate Co., Ltd., based in Shinjuku, Tokyo, has revitalized its packaging for 'meeta MySeed', a dietary supplement targeting men's nutritional needs. The new design will be available starting July 28, 2026, while maintaining the original product name and ingredients. The invigorated packaging is crafted not only to convey the product's features effectively but also to encourage men to take charge of their health by making the product more accessible and inviting.
Background and Philosophy
At the Baby Life Institute operated by Pascreate, the belief is that fertility is a couple's journey rather than solely a woman's responsibility. However, many men who are interested in fertility may feel lost on how to start or which products are suitable for them, often missing out on opportunities to take proactive steps. To share vital information regarding fertility in a more relatable manner, Pascreate has launched an advertising campaign on public transportation across Tokyo and Nagoya featuring their fertility timing kit 'meeta'. This initiative aims not only to raise awareness among women but also to inspire men to contemplate their roles in fertility and fertility health.
As such, the packaging for 'MySeed' was carefully redesigned to clearly communicate its focus on male consumers, displaying primary ingredients prominently and ensuring that it is visually appealing to men.
Key Design Updates
1.
Clear Information Layout: The new packaging prominently features the product name 'MYSEED' while showcasing key ingredients and their quantities. This organization helps first-time viewers quickly grasp what the product offers.
2.
Male-Friendly Aesthetic: Utilizing a black and gold color scheme, the packaging conveys strength and sophistication. The bold attractiveness of the design ensures it stands out on online platforms and catches potential customers' eyes efficiently.
Products mentioned on the packaging such as 'Ubiquinol 4,590mg' and 'Soy Polysaccharide 3,000mg' refer to the amounts contained in a 60-capsule pack.
About 'MySeed'
Designed to fit into a man's daily nutritional regimen, 'MySeed' contains essential vitamins and minerals, including zinc, reduced Coenzyme Q10, and soy polysaccharides (Poliamin). It also includes organic maca, L-citrulline, L-carnitine, selenium-containing yeast, and various vitamins. With oversight from medical professionals and pharmacists, the balance and types of these nutrients comply with Japan's GMP standards and are produced in a certified manufacturing facility. It is noteworthy that 'MySeed' is categorized as a health supplement and does not intend to diagnose, treat, or prevent any disease.
Product Overview
- - Product Name: meeta MySeed
- - Product Type: Nutritional Supplement
- - Volume: 60 capsules
- - Recommended Daily Intake: 2 capsules per day (30 days supply)
- - Launch Date of Revamped Packaging: July 28, 2026 (Tuesday)
- - Retail Price: 6,480 yen (tax included)
- - Official Site: Baby Life Lab
Future Prospects
Pascreate aims to reshape the perception of fertility as a shared journey for couples. Through products like 'MySeed' and the fertility timing kit 'meeta', they will continue to provide resources and motivation for both partners to engage with their fertility health actively.
Company Information (Pascreate Co., Ltd.)
- - Head Office: 1-8-4 Shinjuku, Shinjuku-ku, Tokyo, 9th floor Kintetsu Shinjuku Gyoen Building
- - Established: November 25, 2008
- - Capital: 10,000,000 yen
- - CEO: Takakazu Iihara
- - Business Activities: Planning, development, and sales of healthcare products; owned media business; SES business; staffing business; online school
- - Medical Device License: Type III Medical Device Manufacturing and Sales Business 13B3X10286 / Medical Device Manufacturing Business 13BZ201388
Customer Inquiries
Pascreate Co., Ltd.
Healthcare Division Customer Support
Toll-Free: 0120-905-147
E-mail:
[email protected]