Beko Enhances Customer Care with Innovative Solutions Across 58 Countries

Beko, a standout in the home appliance sector, is making significant strides in enhancing customer care globally. With its operations spanning 58 countries, the company has designed an innovative customer service model that combines human expertise with advanced technology, ensuring a seamless experience for its users.

The company boasts a network of 27,000 technicians, 7,000 service points, and approximately 50 call centers, aided by around 2,000 customer service agents. This expansive infrastructure allows Beko to support a diverse array of brands, including its flagship name, alongside others like Whirlpool, Bauknecht, and Hotpoint, under a unified customer care approach.

Commitment to Quality

Beko’s Chief Customer Care Officer, Fatih Özkadı, underscores the importance of product reliability in achieving high-quality customer service. The company's philosophy is oriented towards not just performing repairs but proactively ensuring that customers get the best performance from their appliances. The goal is to provide effective solutions promptly and maintain service excellence throughout the customer journey.

From product design to post-purchase support, Beko implements rigorous quality assessments. The company holds an ISO 9001 certification across all its plants and continuously seeks improvements through external audits and customer feedback. Modern technologies, including data analytics and AI, play a pivotal role in refining their processes and addressing customer needs effectively.

Proactive Support System

Beko's customer care doesn’t just begin when an issue arises. The company emphasizes a proactive approach, offering guidance even before customers reach out for service. It provides comprehensive product information, maintenance tips, and troubleshooting guidance, enabling users to address issues without needing an on-site visit. Customers can easily access these resources through the Beko website and its smart home app, HomeWhiz, facilitating direct connections to customer service through a simple tap.

The operating structure is designed to ensure that customer service teams are well-prepared before visitations. Information gathered through call centers aids technicians in understanding and addressing the issues more efficiently.

Empowering Technicians with Training and AI

Beko understands that its technicians are the face of the brand in their customers’ homes. To enhance their service quality, the company invests in continuous training and development. In 2025 alone, Beko conducted over 2,200 technical training sessions across 48 countries, totaling around 112,620 hours of training.

Technicians also have access to a wealth of digital resources, including technical documentation and diagnostic tools. The AI-supported Technician Coach aids them in swiftly locating important information and offers about 800 repair solution recommendations each day. This blend of human expertise and AI assistance ensures that technicians are equipped to provide high-quality service efficiently.

Managing Spare Parts for Efficiency

Beko’s service operations are reinforced by an impressive inventory management system, overseeing more than 450,000 spare-part SKUs. By utilizing AI for forecasting and planning, the availability of needed components increased by 5% in 2025, ensuring that technicians can swiftly address repair needs without unnecessary delays.

Conclusion

With a strong commitment to quality and innovation, Beko is taking customer care to new heights. As the world’s largest white goods company, it continues to integrate advanced practices and technologies to enhance the customer experience. The company’s vision of “Respecting the World, Respected Worldwide” reflects its dedication to sustainable growth and customer satisfaction, establishing Beko as a leader in the global market for home appliances.