KiU Launches Summer Festival Pop-Up Store and Collaboration with Influencer Bayako

KiU's Summer Festival Pop-Up at and ST TOKYO

KiU, an outdoor activity brand under World Party, is thrilled to announce a limited-time pop-up store at and ST TOKYO, enhancing the excitement of the summer festival season. Scheduled from June 25 to July 22, 2026, this pop-up aims to provide festival-goers with essential gear under the theme 'GO TO FES'.

The pop-up will feature an extensive range of popular rainwear, bags, and other items designed to be practical for festival settings. In a special highlight, KiU will release its first collaboration item with renowned influencer Bayako, known for her love of festival culture. This exclusive collection will be available at the pop-up, on the and ST online store, and KiU’s official online shop starting June 25 at noon.

To celebrate this collaboration and the opening of the pop-up, KiU will host a live Instagram event on June 26 at 21:00, featuring Bayako and KiU's representative, Osuzu. This real-time broadcast will showcase the pop-up space and highlight the unique features of the collaboration items.

Featured Products

The collaboration with Bayako is not just a marketing initiative; it stems from a genuine passion for the festival experience. The designs are crafted based on real user perspectives to ensure functionality on festival days and during travel. Bayako’s involvement as a real user brings authenticity, leading to the creation of items that are truly desired by festival enthusiasts.

The collection highlights active items intended to bring excitement from festival scenes to daily life and journeys. Among the key pieces in the Bayako collaboration are the following:

1. Standard Rain Poncho (2ND Edition)

- Price: ¥9,680 (tax included)
- Color: Ombre Check
- Material: 100% Polyester
- Functionality: Waterproof pressure up to 20,000 mmH2O

This poncho features sleeves and comes with a storage bag, ideal for unpredictable weather.

2. Protective Hat

- Price: ¥4,400 (tax included)
- Color: Black
- Material: 100% Polyester
- Functionality: UV cut rate 95% / Waterproof pressure 15,000 mmH2O / Breathability 6,000g/m²・24h

A versatile hat suitable for both sun and rain, featuring a removable drawcord.

3. Waterproof Bag Cover

- Price: ¥2,640 (tax included)
- Color: Ombre Check
- Material: 100% Polyester

Protect your essentials with this stylish bag cover.

4. Packable Compression Pouch

- Price: ¥3,190 (tax included)
- Color: Ombre Check
- Material: 100% Polyester
- Design: Fully opens to mesh on both sides.

5. Water-Repellent Multi Case

- Price: ¥1,760 (tax included)
- Color: Ombre Check
- Material: 100% Polyester
- Features: Includes a carabiner and see-through window for easy access.

All collaboration items will include a special tag exclusive to this line, merging KiU's functional design with Bayako's unique sensibilities.

Bayako's Thoughts

Bayako expressed her excitement about the collaboration, stating, “I’m overwhelmed that this dream partnership with KiU has come to fruition, especially as a fan who has used their products for years. Thank you for turning my ideas and preferences into these fantastic pieces!” She encourages her followers to join her in enjoying the festival and outdoor season with these practical and stylish items.

Visit the Pop-Up

Don’t miss out on these exclusive items and the vibrant atmosphere of the pop-up at and ST TOKYO, located at WITH HARAJUKU 1F, Shibuya, Tokyo. Open weekdays from 11:00 to 21:00 and weekends from 10:00 to 21:00. Enjoy shopping and experience the ultimate festival lifestyle with KiU!

For more details on the products, visit KiU’s official online shop and the and ST website to grab your favorites when they're released. Celebrate the joy of outdoor activities, no matter the weather!

KiU Official Links

Hyde further details about KiU and the latest updates directly on their platforms for the official news and exciting offers. Let’s make this festival season unforgettable together!