Colangelo & Partners Takes the Helm for Finger Lakes Wine Alliance's New Vision

The Finger Lakes Wine Alliance (FLWA) has recently appointed Colangelo & Partners, a prominent public relations agency specializing in fine wine and lifestyle branding, as its agency of record. This important partnership sets the stage for the enhancement of the Finger Lakes American Viticultural Area (AVA) reputation at a national level, with a particular focus on building long-lasting relationships within the wine trade, media, and among enthusiasts.

Amy Navor, Executive Director of the Finger Lakes Wine Alliance, emphasized the importance of this collaboration, stating, "The Finger Lakes has an extraordinary story to tell, and we're thrilled to partner with Colangelo & Partners to help bring that story to a broader national audience." This joint effort is geared towards amplifying the unique narrative surrounding the Finger Lakes region while also elevating its status as a premier cool-climate wine destination.

A Strategic Approach to Awareness

One key initiative stemming from this partnership is the FLX Media Summit, which serves as an exclusive media tour aimed at showcasing the region’s outstanding winemaking prowess. The Summit will include curated tastings, educational masterclasses, and hands-on experiences designed to illustrate the dedication of local producers to quality, innovation, and sustainability. Featured varietals will include some of the region’s standout wines, such as Riesling and Cabernet Franc, as well as traditional-method sparkling wines.

Moreover, through this immersive experience, the Finger Lakes Wine Alliance aims to provide media representatives with firsthand exposure to the winemakers and their processes, thus enriching their understanding and appreciation of what the region has to offer. This not only positions the Finger Lakes as a must-visit destination for connoisseurs but also helps in creating meaningful connections to drive ongoing interest and sales in the industry.

Colangelo & Partners has expressed its enthusiasm for this collaboration. Michelle Erland, Junior Partner and Vice President, mentioned, "We are thrilled to welcome the Finger Lakes Wine Alliance into our portfolio as we celebrate our 20th anniversary. Partnering with such a dynamic organization in our own backyard makes this collaboration particularly meaningful." This indicates a shared commitment to not only celebrate the wines of the Finger Lakes but also support the continuous evolution of the wine scene in the region.

Building a Future Together

The partnership between FLWA and Colangelo & Partners highlights a unified approach to regional advocacy—both organizations are committed to creating sustainable, long-term relationships with key stakeholders in the industry. This includes press outreach, engagement with wine professionals, and establishing the Finger Lakes as a consistent and respected presence in the national wine dialogue. By working together, they aim to advocate for and promote the Finger Lakes and its wines, ensuring that the Alliance remains a vital voice in the larger conversation surrounding American wine.

About the Finger Lakes Wine Alliance

The Finger Lakes Wine Alliance is dedicated to fostering growth and visibility for the Finger Lakes AVA, its quality wines, and its wineries. Through collaborative efforts, this organization maximizes opportunities for wineries that would otherwise be unattainable independently. It acts as the collective advocate for the Finger Lakes, working to promote the unique characteristics and quality that define this celebrated wine region.

About Colangelo & Partners

Colangelo & Partners is a leading agency in integrated communications for fine wine and spirits in the U.S. They are recognized for their results-driven approach and creativity, working diligently to enhance brand visibility and cultivate a strong presence in the marketplace. Their clientele includes both established and emerging brands in the beverage industry, and they continue to innovate in the space, making significant impacts through strategic communication initiatives.

Through their combined efforts, Colangelo & Partners and the Finger Lakes Wine Alliance are poised to elevate the profile of one of America's most exciting wine regions, showcasing the unique qualities that set Finger Lakes wines apart on a national level.