#Japan #Tokyo #SHEIN #BAJ #RFTC

SHEIN Kicks Off the 11th '#SHEIN Again' Vintage Clothing Exchange Campaign

Overview
SHEIN, the fashion and lifestyle e-commerce giant, is excited to announce its upcoming campaign, '#SHEIN Again,' which will take place from June 1 to June 15, 2025, at SHEIN TOKYO. This initiative encourages participants to exchange unwanted clothing for new items, promoting sustainability and community engagement.

The '#SHEIN Again' Campaign
The '#SHEIN Again' campaign sees participants bringing in outdated pieces from their wardrobes to trade for new apparel, shoes, or bags. This program, which first launched in July 2024, has already garnered impressive participation with 5,492 individuals involved up to mid-May 2025, accumulating over 4,146 kg of clothing for recycling through certified NPO Bridge Asia Japan (BAJ). The recycling process not only helps reduce waste but also generates funds to support BAJ’s initiatives in Myanmar and Vietnam.

This year, the campaign has expanded its offerings, allowing participants to exchange items beyond just clothing, including shoes and bags. Each individual can return home with up to three exchanged items, and an additional item can be obtained by posting on social media platforms with the hashtag '#SHEINAgain,' potentially bringing the total to four items.

Past Campaign Successes
In the previous '#SHEIN Again' campaign from May 1 to May 15, 2025, the event was met with excitement, drawing 582 participants who contributed 456 kg of clothing, which also benefited BAJ’s ongoing projects in Southeast Asia. The successful engagement highlights the community's commitment to environmental responsibility and the willingness to participate in sustainable fashion practices.

Details of the Upcoming Campaign

• - Campaign Duration: June 1 (Sunday) to June 15 (Sunday), 2025
• - Location: SHEIN TOKYO

〒150-0001
4-25-91 JMF Building, 2F, Jingumae, Shibuya-ku, Tokyo

• - Operating Hours: 11:00 AM – 7:00 PM
• - Eligible Items for Exchange: Most adult clothing items purchased from SHEIN (except swimwear, underwear, and heavily damaged items)
• - Participation Link: Join the Campaign

Collaboration with NPOs
In line with its commitment to social responsibility, SHEIN will also be hosting a breast cancer awareness workshop in collaboration with RFTC Japan on June 24, 2025. Registration runs from May 25 to June 15, 2025, and participants will receive small gifts for attending the workshop. This initiative reflects SHEIN’s dedication to supporting women's health issues in addition to sustainable fashion.

About BAJ
The certified NPO Bridge Asia Japan (BAJ) is dedicated to providing assistance in Myanmar and Vietnam while promoting cooperation between these regions and Japan. BAJ’s mission is to facilitate skill development, improve livelihoods, enhance community infrastructure, and advocate for environmental preservation. Their efforts directly contribute to sustainable development and emergency support in affected areas.

About SHEIN
SHEIN is a globally recognized online fashion and lifestyle brand, focusing on delivering affordable yet stylish apparel options. With its headquarters located in Singapore, SHEIN partners with a diverse network of suppliers, employing advanced on-demand production techniques aimed at minimizing waste while maximizing fashion accessibility for all.

For more information about SHEIN and its initiatives, be sure to check out their official website and social media channels. Together, let’s make a difference through fashion!