Katharine Berkoff Sets New American Record and Signs with A3 Performance

Katharine Berkoff's Remarkable Journey



In a stunning display of talent and hard work, Olympic medalist Katharine Berkoff has not only broken the American record in the Women’s 50m Backstroke but has also signed a multiyear endorsement deal with the global swimwear brand A3 Performance.

On June 26, 2025, during the U.S. National Championships held in Indianapolis, Berkoff clocked an impressive time of 26.97 seconds, setting a new American and U.S. Open record. Her remarkable performance further cements her position as one of the fastest female backstrokers in history, now ranking second globally and just a fraction short of the world record, underscoring her prowess as an elite athlete.

This record-breaking moment comes less than a year after Berkoff made waves at the 2024 Paris Olympics, where she earned a gold medal in the 4×100 Medley Relay and a bronze in the 100m Backstroke. This achievement made her the first women’s swimmer from North Carolina State University to medal at the Olympics, further solidifying her position in the sport.

The A3 Performance Partnership



In conjunction with her impressive feat in the pool, A3 Performance announced a multiyear deal with Berkoff. This partnership marks the brand’s first exclusive contract with an Olympic swimmer from the United States, indicating a milestone for both the athlete and the brand. Dan Meinholz, the Founder and CEO of A3 Performance, expressed his excitement about working with Berkoff, highlighting her dynamic presence and relentless pursuit of excellence, which aligns perfectly with the brand’s vision.

Berkoff shared her enthusiasm, stating, “The A3 Performance suit is incredible. I truly feel the difference. When you are swimming against the best athletes in the world, you have to believe you are in the best suit. A3 Performance is for me.”

Berkoff’s Legacy and Future Plans



Beyond her remarkable athletic achievements, Katharine is the daughter of Olympic gold medalist David Berkoff, bringing a legacy to her swimming journey along with her modern charisma. This personal connection, combined with her five-time NCAA championships and numerous accolades, showcases her dedication and passion for the sport.

The partnership between Berkoff and A3 Performance is set to enhance A3's reputation in the swimming community. The deal not only includes promotional activities for A3’s performance swimwear lines but also upcoming campaigns focused on training, lifestyle, and mental resilience.

As part of their collaboration, Berkoff will engage with fans at national events, swim clinics, and youth camps while contributing to the design and development of A3's next-generation competition suits. This venture reflects not only Berkoff's commitment to the sport but also her aim to inspire confidence among aspiring athletes.

Evan Morgenstein, CEO of The Digital Renegades/CelebExperts, and Berkoff's talent manager, remarked on her influence within the athletics sphere, stating, “Katharine isn’t just pushing boundaries in the water—she’s inspiring confidence and positivity in athletes everywhere.”

As she moves forward with this exciting chapter in her career, Katharine Berkoff continues to inspire and pave the way for future generations of swimmers. A3 Performance, celebrated for its innovative swimwear technology, supports athletes across the spectrum, from local swim schools to elite competitors, ensuring that Berkoff’s journey resonates deeply within the swimming community.

Truly an inspiring figure, Berkoff's achievements remind us that with dedication and the right support, boundaries in sports are meant to be broken.

Topics Sports)

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